Marketing Manager

Bhumi; Chennai District; On-site; INR 900,000 - 1,500,000; Full time

Job summary

Bhumi is seeking a strategic Marketing & Communications Manager to lead growth and brand positioning for the Bhumi Fellowship across India. You will drive campaigns, storytelling content, and partnerships to attract purpose-driven youth and scale impact.

The role requires 5–8 years in marketing/communications, a strong blend of digital and offline channels, and a track record with NGOs. Collaboration with program teams and leadership is essential.

Qualifications

• 5–8 years of experience in marketing/communications
• Bachelor's/Master’s degree in marketing, journalism, business, or related field
• Prior NGO experience or volunteer work is preferred

Responsibilities

• Strategize innovative marketing and communication initiatives to build Bhumi Fellowship brand among youth
• Design and monitor recruitment campaigns to attract high-quality Fellowship applicants
• Oversee production of storytelling content (videos, testimonials, impact stories) showcasing the Fellowship journey
• Manage the Fellowship marketing budget and optimize ROI and campaign efficiency
• Mentor the Fellowship marketing team to achieve recruitment and marketing goals
• Lead marketing material creation and ensure consistent messaging across platforms
• Lead social media strategy to increase visibility and engagement
• Collaborate with Fellows, alumni, and program teams to capture powerful stories and impact
• Analyze campaign performance using data/analytics and share insights with leadership
• Identify new growth channels, partnerships, and innovative approaches to expand reach

Skills

Copywriting

Content creation

Web analytics

Digital marketing

Social media marketing

AI-driven marketing tools

Marketing automation

Written communication

Verbal communication

Tamil language

Measurement frameworks

Storytelling

Marketing tech stack

Project management

Education

Bachelor's degree in marketing

Master’s degree in related field

Job description

We are looking for a strategic and creative Marketing & Communications Manager to lead the growth and brand positioning of the Bhumi Fellowship as one of India’s most aspirational youth leadership opportunities.

Success in this role means:

• Establishing Bhumi Fellowship as a top-of-mind opportunity among purpose-driven youth
• Driving high-quality applicant pipelines through powerful, insight-led campaigns
• Leveraging AI-enabled marketing, automation, and data insights to scale reach, personalization, and conversions

You will work closely with program, partnerships, and leadership teams to accelerate the Fellowship’s growth and influence.

About the Program:

The Bhumi Fellowship is designed to bring in smart young people to transform Indian education.

This professional programme will develop youth into change leaders who enable schools to function better as an ecosystem.

By 2035, 400 change leaders will impact over 3 million children across India.

Responsibilities

• Strategize innovative marketing and communication initiatives and deploy industry best practices to build and strengthen the Bhumi Fellowship brand among youth audiences
• Design and monitor targeted online and offline recruitment campaigns to attract high-quality Fellowship applicants.
• Provide on-field direction and support to ensure high-quality production of storytelling content, including videos, testimonials, and impact stories that authentically showcase the Fellowship journey
• Manage the Fellowship marketing budget effectively and optimize investments to improve return on investment (ROI) and campaign efficiency year on year
• Mentor the Fellowship marketing team, ensuring high ownership, strong execution, and achievement of ambitious marketing and recruitment goals

Other Responsibilities:

• Oversee the creation of marketing materials, digital content, campaign assets, and press releases to ensure consistent, high-quality messaging across all platforms
• Lead the social media strategy to strengthen the visibility and engagement of the Bhumi Fellowship
• Collaborate closely with Fellows, alumni, and program teams to capture and amplify powerful stories, experiences, and impact from the Fellowship
• Analyze campaign performance and marketing effectiveness using data and analytics, and share insights and recommendations with leadership periodically
• Continuously identify new growth channels, partnerships, and innovative approaches to expand Fellowship reach and brand visibility

Qualifications

• 5-8 years of experience in the marketing / communications role
• Bachelor's/Master’s degree in marketing, journalism, business, or related field
• Prior experience of working or volunteering with NGOs

Knowledge & Skill sets required:

• Creatively curious mind with a flair for copywriting and content creation for traditional as well as new-age social media channels
• Good understanding of web analytics, digital and social media marketing
• Ability to leverage AI-driven marketing tools and automation frameworks to improve efficiency, personalization, and campaign ROI
• Expert level written and verbal communication skills
• Good verbal communication skills in Tamil
• Use latest measurement frameworks for performance-driven marketing
• An effective storyteller and build the brand using related and consistent content
• Should be tech savvy. Knowledge of marketing tech stack is good to have
• Willingness to work in a multicultural environment, network and collaborate with volunteer coordinators based out of cities where Bhumi is present
• Strong project management skills with ability to supervise multiple projects
• Proven track record of developing and executing marketing strategy

Others:

• Designation: Manager to Senior Manager based on the candidate’s profile