Marketing Consultant - Bhumi Fellowship

Bhumi; Chennai District; On-site; INR 300,000 - 600,000; Part time

Job summary

A social impact organization based in Tamil Nadu is seeking a Marketing Consultant to enhance visibility for its fellowship program. This role involves engaging young people at various venues, driving applications through outreach initiatives, and collaborating with the marketing communications team. The ideal candidate should have 1-2 years of marketing experience, an interest in education, and strong communication skills. This is a project-based role lasting 2-3 months with immediate start.

Qualifications

• 1-2 years of experience in marketing, community marketing, or brand activation roles.
• Interest in education, youth leadership, and social impact.
• Comfortable with field work and engaging with people.

Responsibilities

• Drive verified applications through outreach and follow-ups.
• Establish partnerships with youth touchpoints across Chennai.
• Organize offline activations to convert interest into leads.
• Deliver weekly performance audits and insights.

Skills

Community marketing

Youth marketing

Brand activation

Digital marketing fundamentals

Fluent in English

Tamil communication skills

Job description

• Salary 3 - 6Lpa ( based on candidate profile)
• State/Province Tamil Nadu
• Country India

About Bhumi Fellowship

The Bhumi Fellowship is a two-year, full-time leadership program that places passionate young leaders in government schools across India. Fellows work closely with teachers, students, and communities to bring joyful learning, social-emotional learning (SEL), and systemic change to public education.

This role focuses exclusively on driving visibility, applications, and youth engagement for the Bhumi Fellowship through high-energy on-ground outreach.

About the Role

We are looking for a Marketing Consultant who can take Bhumi Fellowship to the places where young people actually are - cafés, colleges, youth hangouts, events, co-working spaces, bookstores, gyms, cultural hubs, and collaborate with our Marcomms team to drive applications.

This is a hands-on, action-oriented role.

Key Responsibilities

• Lead Acquisition & Conversion: Drive verified applications by identifying high-potential candidates through on-ground interactions and ensuring they complete the application journey via tracked QR codes and direct follow-ups.
• Strategic Venue Partnerships: Establish a network of active "Youth Touchpoints" (cafés, co-working spaces, and colleges) across Chennai where Bhumi Fellowship branding is prominently displayed and maintained throughout the campaign.
• Event & Activation Execution: Orchestrate high-energy offline activations weekly, ranging from pop-up info desks to community meetups, designed to convert passive interest into immediate lead data.
• Market Intelligence & Reporting: Deliver weekly performance audits that map offline lead sources to conversion data, providing the Marcomms team with actionable "on-the-street" insights to optimize overall recruitment strategy.

Who We’re Looking For

• 1-2 years of experience in marketing, community marketing, youth marketing, or brand activation roles.
• Interest in education, youth leadership, and social impact.
• Comfortable with field work, meeting people, visiting venues, coordinating placements, and being on the move.
• Basic understanding of digital marketing fundamentals (social media, analytics).
• A natural communicator who can pitch the Fellowship confidently to young people.
• Fluent in English; Tamil communication skills are a strong plus.
• Highly organised, proactive, and able to work independently.

What Makes This Role Exciting

• High ownership and visible impact on Fellowship recruitment.
• A mix of strategy, creativity, and execution.
• Opportunity to experiment with unconventional marketing ideas.
• Direct contribution to transforming public education in India.

Others

• Engagement Type: Consultant / Project-based
• Duration: 2-3 months (extendable based on performance)
• Start Date: Immediate / As mutually agreed