Marketing Manager

Jamna Auto Industries; Chennai District; On-site; INR 2,000,000 - 3,500,000; Full time

Job summary

Jamna Auto Industries Ltd. is seeking a Marketing Manager in Chennai to drive growth in automotive leaf spring, suspension components, and industrial B2B products.

You will lead strategic marketing, key accounts, and business development while coordinating with Production, PPC, Quality, Engineering and Supply Chain. This role requires 12–15+ years of experience, a B.E./B.Tech with MBA in Marketing preferred, and extensive domestic travel to grow market share and build lasting customer

Qualifications

• B.E./B.Tech in Mechanical/Automobile/Production with MBA (Marketing) preferred.
• Extensive domestic travel required.
• 12–15+ years of relevant experience in marketing/sales.

Responsibilities

• Develop strategic business plans to achieve annual sales and growth targets.
• Identify and convert new business opportunities in OEM segments.
• Expand market presence through new customer acquisition and product promotion.
• Generate enquiries, RFQs/RFPs, and convert to confirmed business.
• Prepare annual business plans, sales forecasts, and revenue projections.
• Manage strategic customer accounts and coordinate with cross-functional teams.
• Lead pricing strategies, quotations, and commercial proposals.
• Represent the company at meetings, exhibitions and industry events.
• Monitor market trends and drive continuous improvement initiatives.

Skills

Automotive OEM

Industrial B2B marketing

Key account management

Negotiation

Presentations

CRM tools

ERP SAP

MS Office

Education

B.E./B.Tech + MBA Marketing

Tools

SAP

CRM tools

Job description

R

JAMNA AUTO INDUSTRIES LTD.

JOB DESCRIPTION

Position Details

Position Title

Marketing Manager

Department

Sales & Marketing

Reporting To

AVP

Location

Chennai, Tamil Nadu

Experience

12-15+ Years

Qualification

B.E./B.Tech (Mechanical/Automobile/Production) with MBA (Marketing) preferred

Travel

Extensive Domestic Travel

Job Summary

The Marketing Manager will be responsible for driving business growth through strategic domestic marketing, key account management, business development, and customer relationship management for automotive leaf spring, suspension components, and industrial B2B products. The role involves developing long-term customer partnerships, acquiring new business, increasing market share, and ensuring customer satisfaction while coordinating with Production, PPC, Quality, Engineering, and Supply Chain to achieve organizational objectives.

Key Responsibilities

Business Development

• Develop and implement strategic business plans to achieve annual sales and business growth targets.
• Identify, evaluate, and convert new business opportunities in OEM
• Expand market presence through new customer acquisition and product promotion.
• Generate enquiries, participate in RFQs/RFPs, and convert opportunities into confirmed business.
• Prepare annual business plans, sales forecasts, and revenue projections.

Key Account Management

• Manage strategic customer accounts and maintain long-term business relationships.
• Serve as the primary point of contact for major customers.
• Coordinate customer visits, technical discussions, commercial negotiations, and business reviews.
• Ensure timely resolution of customer concerns and improve customer satisfaction.
• Monitor customer scorecards and drive continuous improvement initiatives.

Sales & Marketing

• Achieve monthly, quarterly, and annual sales targets.
• Develop pricing strategies in coordination with Finance and Management.
• Prepare quotations, commercial offers, contracts, and business proposals.
• Conduct product presentations and technical discussions with customers.
• Represent the company at customer meetings, exhibitions, and industry events.

Market Intelligence

• Monitor industry trends, competitor activities, pricing strategies, and customer requirements.
• Identify emerging business opportunities and recommend growth strategies.
• Analyze market data and provide periodic reports to management.

Cross-Functional Coordination

• Coordinate closely with Production, PPC, Quality, Engineering, Purchase, and Logistics to ensure timely execution of customer requirements.
• Support new product development and customer approval activities.
• Monitor delivery performance and ensure customer commitments are achieved.

Commercial & Customer Support

• Lead commercial negotiations while protecting company profitability.
• Monitor outstanding receivables and coordinate timely collections.
• Ensure compliance with contractual obligations and customer-specific requirements.
• Support warranty claims, quality concerns, and corrective action implementation.

Key Performance Indicators (KPIs)

• Achievement of Annual Sales Targets.
• New Customer Acquisition.
• Revenue Growth.
• Customer Retention Rate.
• On-Time Delivery Performance.
• Customer Satisfaction Index.
• Business Conversion Ratio.
• Collection Efficiency.
• Gross Margin Achievement.
• Market Share Growth.

Leadership & Team Management

• Lead, mentor, and develop the Sales & Marketing team.
• Allocate responsibilities and review individual performance.
• Conduct regular customer review meetings and internal business review sessions.
• Promote teamwork, accountability, and continuous improvement.
• Support talent development and succession planning.

Required Skills & Competencies

• Strong knowledge of automotive OEM and industrial B2B marketing.
• Proven expertise in key account management and business development.
• Excellent negotiation, presentation, and communication skills.
• Knowledge of automotive manufacturing processes, leaf springs, suspension systems, and customer requirements.
• Familiarity with ERP systems (SAP or equivalent), CRM tools, and Microsoft Office.
• Ability to analyze market trends and develop strategic business plans.
• Strong commercial acumen with customer-focused decision-making.
• Leadership, problem-solving, and relationship management skills.

Preferred Industry Experience

• Automotive Leaf Spring Manufacturing.
• Suspension Components.
• Commercial Vehicle Components.
• Forging and Engineering Products.
• Industrial Manufacturing (B2B). (Must Handled OEMs)

Authorities

• Recommend pricing strategies and commercial proposals within approved limits.
• Negotiate commercial terms with customers as per company policy.
• Coordinate new business development activities.
• Represent the organization in customer meetings, exhibitions, and business forums.
• Escalate critical business risks and customer issues to senior management.

Equal Opportunity Employer Statement

Jamna Auto Industries Ltd. is an equal opportunity employer. All employment-related decisions are based on merit, qualifications, and business requirements without discrimination.