Marketing Manager

Figr; Bengaluru; On-site; INR 2,500,000 - 3,500,000; Full time

Job summary

Figr is hiring a Marketing Manager in Bengaluru to help scale revenue and own the top of the funnel. You will generate enterprise demos and self-serve sign-ups, partnering with product teams to drive innovative campaigns and high-growth strategies.

Ideal candidates have over 3 years in B2B SaaS growth, are experienced in performance marketing, and are data-driven problem solvers. The role includes a competitive compensation structure with salary between ₹25-35L plus equity.

Qualifications

• 3+ years of experience in B2B SaaS growth marketing.
• Proficient in performance marketing including paid search and SEO.
• Familiar with lifecycle marketing tools like HubSpot.

Responsibilities

• Own the top of the funnel and build pipeline.
• Run multi-channel acquisition experiments.
• Partner with product and engineering on growth initiatives.

Skills

B2B SaaS growth

Pipeline generation

Performance marketing

Analytics fluency

Content instincts

Tools

HubSpot

GA4

Mixpanel

Job description

TL;DR We’re hiring a Marketing Manager to work closely with the founders and help scale Figr revenue. You’re a creative, analytical, and hands‑on operator who enjoys working across campaigns, funnels, GTM systems, and product‑led growth. You can think clearly, move quickly, and take ownership of the work that helps the company grow.

Minimum 3+ years in B2B SaaS growth, ideally with experience reaching product, design, or engineering teams. Prior startup experience is preferred.

What’s Figr?

Figr is a context‑aware AI product agent. It builds a productOS by understanding the product context, design system, and the problem you’re solving, then ships the right UX. We’re building for enterprises and teams working on complex product workflows.

We work out of Bengaluru, backed by Kalaari Capital, Antler and Google for Startups Accelerator. The bar is high, the pace is fast, and the work compounds. Behind it is a small crew of engineers, designers, and growth folks who care deeply about this and ship at startup speed.

We’re early, and the next year decides how big this gets. If that’s the kind of bet you want to be part of, you’ll like it here.

How We Work

• Understand users deeply. Talk to users before writing copy.
• Test it. Move fast, learn faster, don’t be reckless.
• Ship it. A campaign nobody converts on isn’t a campaign.
• No layers of process. Idea to live the same week.

Your Job in One Line

Own the top of the funnel. Build pipeline. Move the ARR number. Make decisions that compound.

Who we’re looking for?

We’re hiring a Marketing Manager to work directly with founders and scale Figr to the next stage.

You’ll own how Figr acquires, activates and expands its users. You’ll work alongside Product team and the founders to build the demand engine that gets us to category leader. You’ll shape the playbook, not inherit one. No task is too small for you if it moves the company forward.

3-5 years in B2B SaaS growth, ideally selling to product, design or engineering teams. Prior startup or consulting (management, strategy or growth) experience is a plus.

What You’ll Do

• Pipeline generation: Own top‑of‑funnel. Get more enterprise demos on the calendar and more self‑serve sign‑ups in the door.
• Multi‑channel acquisition: Run experiments across AEO/SEO, SEM, social, and growth hacks. Scale what works, drop what doesn’t.
• Product‑led growth: Partner with product and engineering on viral loops, in‑product engagement, and conversion flows.
• Growth assets. Ship case studies, comparison pages, and customer stories that carry Figr’s voice and fuel performance marketing and outbound.
• Measurement and reporting. Keep tracking clean and dashboards decision‑ready. Own CAC, CVR, payback, retention and MER. Call out bad attribution and push for better.

What You Need to Know

• B2B SaaS growth. 3+ years driving pipeline for SaaS products. Comfortable selling to product, design, or engineering teams.
• Performance marketing. Paid social, paid search, SEO and AEO. You’ve owned a budget and made it return.
• Lifecycle and CRM. HubSpot, Customer.io, or equivalent. Sequences that get opened, replied to, and clicked.
• Analytics fluency. GA4, Mixpanel, attribution models. You can read a funnel and know exactly what to fix.
• Content instincts. You can brief, edit, and ship work that ranks, converts, and sounds like a human wrote it.

How we’ll measure success

• Enterprise pipeline generated.
• Self‑serve activation rate.
• Campaign contribution to closed revenue.

What Matters More Than Your Resume

• You’ve taken a product from $x to $10x ARR and can walk through every channel that moved the needle.
• You think in funnels, in users, in numbers, all at once.
• You care how a campaign feels, how it converts, and why it leaks.
• You’ve operated with high ownership before. Maybe a different title, but this energy.

Comp & Role Basics

Compensation: ₹25-35L + ₹40L ESOPs. If you’re above this range, apply anyway. We’re always open to a conversation.

Experience: 3+ years in B2B SaaS growth marketing.

Location: Bangalore, HSR Layout. Work from office, 5 days a week.

Reporting line: Reports to the co‑founder/CEO.