Business Development Manager

AMETEK; Bengaluru; On-site; INR 1,000,000 - 1,500,000; Full time

Job summary

AMETEK is seeking a Marketing Manager based in Bengaluru to lead marketing efforts across India and the Middle East. This role involves developing marketing strategies, managing digital and traditional campaigns, and collaborating with global teams to enhance brand presence.

The ideal candidate should have over 10 years of B2B marketing experience and demonstrable skills in events, market research, and analytics. AMETEK offers a competitive compensation package and a dynamic work environment.

Qualifications

• 10+ years of progressive marketing experience with at least 5+ years in B2B/industrial/technology marketing.
• Experience in both traditional and digital marketing — integrated campaign planning and execution.
• Experience in event management — trade shows, seminars, webinars, tech days.

Responsibilities

• Develop and execute the Annual Marketing Plan for AMETEK India & Middle East.
• Own and manage AMETEK India's digital marketing ecosystem.
• Collaborate with Corporate Marketing to align India initiatives with global campaigns.
• Conduct market research and prepare Monthly Market Reports.

Skills

B2B marketing experience

Digital marketing proficiency

Event management

Strategic planning

Education

Bachelor’s degree in marketing or Business Administration

MBA in Marketing or equivalent

Job description

We are seeking a dynamic, data-driven, and strategic Marketing Manager to lead AMETEK India & Middle East corporate marketing function from our Bangalore office. This is an all‑round marketing leadership role spanning traditional marketing, digital marketing, product & solution marketing, events, market intelligence, lead generation, and marketing operations. The ideal candidate will be a self‑starter who can build and execute marketing strategies that amplify AMETEK's brand across India, generate high‑quality leads, support Business Development teams with market insights, and drive measurable business impact across all AMETEK Business Units operating in India & Middle East.

Key Responsibilities

• Marketing Strategy & Planning
  • Develop and execute the Annual Marketing Plan for AMETEK India & Middle East aligned with corporate and BU‑level business goals
  • Define marketing objectives, KPIs, budgets, and calendar for all planned activities
  • Collaborate with the BD Director and BU Sales leaders to align marketing initiatives with revenue targets and market expansion priorities
  • Manage the lead lifecycle end‑to‑end — capture, qualification, scoring, nurturing, and handoff to sales/BD teams
  • Run account‑based marketing (ABM) programs targeting key strategic accounts in India
  • Act as the marketing point of contact for all AMETEK BUs operating in India & Middle East — coordinate joint marketing activities, share best practices, and avoid duplication
  • Collaborate with AMETEK Corporate Marketing (US/Global) to align India initiatives with global campaigns, brand standards, and reporting requirements
  • Manage relationships with external agencies, vendors, and freelancers — creative, digital, PR, event management, and printing
• Digital Marketing
  • Own and manage AMETEK India's digital marketing ecosystem — social media (LinkedIn, YouTube, Twitter), email campaigns, and online content
  • Plan, execute, and optimize multi‑channel digital campaigns to drive brand awareness, web traffic, engagement, and lead generation
  • Track and report digital KPIs — impressions, CTR, CPL, MQLs, conversion rates, and ROI on digital spend
  • Leverage AI‑powered marketing tools and emerging digital trends to enhance campaign effectiveness
• Traditional Marketing & Brand Management
  • Plan and manage print advertising, industry publications, brochures, catalogs, technical datasheets, and corporate collateral
  • Ensure brand consistency across all touchpoints — visual identity, messaging, tone, and guidelines per AMETEK corporate standards
  • Manage PR activities — press releases, media relations, thought leadership articles, and industry awards submissions in collaboration with corporate PR
  • Produce corporate presentations, case studies, success stories, and customer testimonials
• Events — Tech Days, Seminars & Webinars
  • Plan, organize, and execute AMETEK Tech Days — flagship technical seminars showcasing AMETEK solutions across BUs
  • Manage trade shows, exhibitions, conferences, and industry events — end‑to‑end: booth design, content, logistics, staffing, follow‑up, ROI
  • Organize and host webinars and virtual events — topic identification, speaker coordination, registration management, promotion, and post‑event analytics
  • Coordinate customer seminars, lunch‑and‑learn sessions, and promote Customer Solution Centre (CSC) demonstrations jointly with BU sales teams
  • Track event ROI through attendee engagement, lead capture, pipeline influence, and post‑event conversion
• Product & Solution Marketing
  • Work closely with BU Product Managers and Application Engineers to create compelling product positioning, value propositions, and solution narratives
  • Create solution‑based marketing content targeting key industry verticals — Aerospace & Defence, Power & Energy, Automotive, Semiconductor, Oil & Gas, Data Centres, Academia & Research, Steel, etc.
  • Support cross‑selling and upselling initiatives by marketing AMETEK's multi‑BU capabilities as integrated solutions
• Market Research & Intelligence
  • Conduct market research — industry trends, market sizing, customer segmentation, competitive landscape, and emerging opportunities
  • Prepare and distribute Monthly Market Reports to senior management and BU heads covering market trends and developments, sector‑wise opportunity & investment mapping
  • Maintain a centralized market intelligence repository accessible to BD and sales teams
  • Leverage AI‑driven research tools (Statista, Frost & Sullivan, industry associations, government data) and primary research (customer interviews, surveys)
• Marketing Dashboard & Analytics
  • Design, build, and maintain a Marketing Dashboard providing real‑time visibility into campaign performance (digital + traditional), event ROI and attendance tracking, social media engagement metrics, budget utilization and spend tracking
  • Present monthly/quarterly marketing performance reviews to the BD Director and leadership team
  • Use data‑driven insights to continuously optimise marketing strategies and resource allocation

Required Qualifications

• Education
  • Bachelor’s degree in marketing, Business Administration, Engineering
  • MBA in Marketing or equivalent postgraduate qualification (strongly preferred)
• Experience
  • 10+ years of progressive marketing experience with at least 5+ years in B2B / industrial / technology marketing
  • Proven experience in both traditional and digital marketing — integrated campaign planning and execution
  • Experience in event management — trade shows, seminars, webinars, tech days
  • Experience working in a multinational / matrix organization with global stakeholders is preferred

Compensation

• Currency: INR
• Salary Minimum: Market
• Salary Maximum: Market
• Incentive: Market

AMETEK, Inc. is a leading global provider of industrial technology solutions serving a diverse set of attractive niche markets with annual sales over $7.5 billion. AMETEK is committed to making a safer, sustainable, and more productive world a reality. We use differentiated technology solutions to solve our customers’ most complex challenges. We employ 22,000 colleagues, in 35 countries, that are grounded by our core values: Ethics and Integrity, Respect for the Individual, Inclusion, Teamwork, and Social Responsibility. AMETEK is a component of the S&P 500. Visit https://www.ametek.com/careers for more information.