Marketing Lead

DIGITAL HARBOR, Inc.; Bengaluru; Hybrid; INR 1,400,000 - 2,800,000; Full time

Job summary

Digital Harbor, Inc. is a Virginia-based US product company with a focus on enterprise innovation, delivering first-of-its-kind platforms like KYC and KYP for healthcare provider credentialing.

The team seeks an experienced Product Marketing/Brand Marketing leader to drive GTM, market positioning, and demand generation in a fast-growing SaaS environment. The role requires 8–12 years in product/brand marketing, exposure to software product companies, and strong collaboration with Product, Sales,

Qualifications

• 8–12 years of experience in Product Marketing or Brand Marketing.
• Experience in Software Product Companies / SaaS Startups.
• MBA in Marketing or equivalent qualification is preferred.

Responsibilities

• Strong experience in Product Marketing, Product Branding, and Corporate Branding.
• Must have hands-on experience in successful software product launches, Go-To-Market (GTM) strategy, and market positioning.
• Proven expertise in Marketing Research & Development (R&D), customer insights, and competitive analysis.
• Experience in planning and executing multi-channel marketing campaigns across digital and offline platforms.
• Strong understanding of B2B SaaS/Product Marketing, demand generation, lead acquisition, and customer engagement.
• Proven experience in creating product messaging, value propositions, and launch strategies for new products.
• Experience working closely with Product, Sales, Customer Success, and Leadership teams.
• Hands-on experience with marketing tools such as HubSpot, Salesforce, Google Analytics, SEMrush, LinkedIn Campaign Manager, and Mixpanel.
• Should have a highly Innovative mindset with the drive to think creatively, challenge assumptions and bring fresh ideas to the table.
• Ability to measure campaign performance, analyze marketing metrics, and optimize ROI.
• Should possess excellent team management and stakeholder management skills, leading cross-functional teams and external agencies.

Skills

Product Marketing

Brand Marketing

GTM Strategy

B2B SaaS

Team Leadership

Marketing Analytics

Education

MBA in Marketing

Tools

HubSpot

Salesforce

Google Analytics

SEMrush

LinkedIn Campaign Manager

Mixpanel

Job description

Digital Harbor, Inc., a Virginia, US- product based company, is a pioneer in enterprise innovation, with several firsts including the global norm ‘Know Your Customer’ (KYC) in its credit. Its oeuvre, for last 20 years, is marked with disruptive platforms and products that have transformed the way enterprises operate.

Its ‘Know Your Provider’ (KYP) has revolutionized how healthcare provider credentialing functions, thus bringing unprecedented risk-control and compliance in the US public healthcare system. Its current focus is on a future-incubating platform ‘Social Enterprise Technology’ (S.E.T.), built to catapult enterprises into transformational trajectories through Conversational Applications, a first-of-its-kind human-literate applications.

We were ranked among the top 500 fastest growing technology companies in North America by ‘Deloitte Fast 500’ – 2018. Our products won ‘Most Innovative Product of the Year – 2018’ and ‘BIG Innovation Award – 2019’. Digital Harbor was voted by employees as “Best Place to Work” in 2018 & 2019.

Yes, everything!

Interview Mode: F2f

Experience: 8-12 Years

Work Mode: WFO-5-Days

Key Responsibilities

• Strong experience in Product Marketing, Product Branding, and Corporate Branding.
• Must have hands-on experience in successful software product launches, Go-To-Market (GTM) strategy, and market positioning.
• Proven expertise in Marketing Research & Development (R&D), customer insights, and competitive analysis.
• Experience in planning and executing multi-channel marketing campaigns across digital and offline platforms.
• Strong understanding of B2B SaaS/Product Marketing, demand generation, lead acquisition, and customer engagement.
• Proven experience in creating product messaging, value propositions, and launch strategies for new products.
• Experience working closely with Product, Sales, Customer Success, and Leadership teams.
• Hands-on experience with marketing tools such as HubSpot, Salesforce, Google Analytics, SEMrush, LinkedIn Campaign Manager, and Mixpanel.
• Should have a highly Innovative mindset with the drive to think creatvely, challenge assumptions and bring fresh ideas to the table.
• Ability to measure campaign performance, analyze marketing metrics, and optimize ROI.
• Should possess excellent team management and stakeholder management skills, leading cross-functional teams and external agencies.

Preferred Qualifications

• 8–12 years of experience in Product Marketing or Brand Marketing.
• Experience working in Software Product Companies / SaaS Startups.
• Track record of launching and scaling successful products.
• Experience in startup environments with high-growth business models.
• MBA in Marketing or equivalent qualification is preferred.

Soft Skills

• Passion for building products and brands in high-growth organizations.
• Strong strategic thinking and business acumen.
• Self-driven professional with an ownership mindset.
• Excellent communication, presentation, and storytelling skills.
• Strong analytical and problem-solving abilities.
• Ability to work in a fast-paced and dynamic environment.
• Strong collaboration and stakeholder management skills.
• Customer-centric approach with attention to market trends.
• Leadership qualities with the ability to mentor and inspire teams.
• Highly organized with excellent project and time management skills.