Marketing Lead

Time Hack Consulting; Bengaluru; Sur place; INR 6 000 000 - 8 000 000; Plein temps

Résumé du poste

Time Hack Consulting in Bengaluru seeks a Marketing Lead to own the end-to-end strategy for luxury residential projects. You will steer brand positioning, digital campaigns, and cross-functional collaboration with sales, design, and leadership to attract high-net-worth buyers.

Lead a team of 4-7, manage budgets, drive SEO and performance marketing, and ensure premium, consistent brand experiences across all touchpoints, including events and site activations.

Qualifications

• Experience as Head of Marketing in luxury real estate or premium brands.

Responsabilités

• Set marketing goals and KPIs for launches.
• Plan and track marketing budgets.
• Design and implement strategies aligned with targets.
• Develop digital campaigns to improve metrics.
• Analyze sales and marketing metrics.
• Research market opportunities.
• Generate innovative brand ideas.
• Ensure brand consistency across channels.
• Lead luxury project launches including events and activations.
• Mentor and manage a marketing team.

Connaissances

Head of Marketing

Integrated campaigns

SEO/SEM

Analytics & MarTech

Brand tone

Strategic thinking

Team leadership

Communication skills

Budget optimization

Luxury brand experience

Formation

MBA in Marketing

Outils

Google Analytics

CRM platforms

Google Ads

Meta Ads

Marketing automation

Description du poste

Led by IIT & IIM Alumni,We has a renowned presence in the bespoke luxury real-estate development industry focused on transforming the residential landscape of Bengaluru with their innovative concept of 'personal sanctuaries.We are committed to crafting homes that transcend traditional notions of living, offering residents a unique experience through conscious design and experiential aesthetics.

Our Marketing Lead will own the end-to-end marketing strategy, from building brand awareness among high-net-worth individuals (HNIs) to driving qualified leads for our luxury residential projects. This role involves leading a cross-functional team, managing budgets, driving digital and brand campaigns, and working closely with sales, design, and leadership to ensure consistent brand positioning across every touchpoint.

If you are a driven marketing leader with a passion for luxury brands and a track record of building impactful campaigns, we would love for you to be part of our team. Ultimately, you should be able to grow our market share, drive qualified leads for luxury residential projects, and ensure a consistent, premium brand experience.

Key Responsibilities

• Set specific marketing goals and KPIs aligned with project launches and business targets
• Plan and track Marketing budgets for the function
• Design and implement marketing strategies aligned with business targets
• Develop digital campaigns to increase business metrics
• Analyze sales and marketing metrics
• Research market to identify new opportunities
• Generate innovative ideas to promote our brand and our products
• Ensure brand consistency through all marketing channels
• Increase brand awareness and generate maximum leads and visibility through conventional and unconventional ways.
• Work closely with various teams to ensure brand consistency
• Find methods to boost SEO and website reach organically.
• Establish a strong, long-term web presence
• Manage PR activities, coverage, channel partner relationships and media relationships with luxury and lifestyle publications
• Lead marketing for luxury residential project launches, including experiential events and site activations
• Drive HNI-focused lead generation through CRM-led nurturing, paid campaigns, and retargeting
• Build, mentor, and manage a high-performing marketing team of 4-7 professionals; report performance to leadership

Skills

• Proven work experience as a Head of Marketing, preferably in luxury real estate or a premium consumer brand
• Demonstrable experience with integrated marketing campaigns across digital, social, and offline channels
• Strong command of SEO/SEM, Google Ads, Meta Ads, and performance marketing platforms
• Proficiency with analytics and MarTech tools: Google Analytics, CRM platforms, or equivalent
• Basic understanding of web design principles and UX best practices
• Entrepreneurial self-starter with strong strategic thinking and comfort with ambiguity
• Excellent written and verbal communication skills with a keen eye for premium brand tone
• Strong analytical skills with a data-driven approach to decision-making and budget optimisation

Qualifications

• MBA in Marketing or equivalent postgraduate qualification preferred
• 8-12 years in marketing, with 3+ years in a leadership role and 4-5 years in performance marketing
• Proven track record of managing and scaling a marketing team; prior luxury real estate experience is a strong advantage