Marketing Intern - Influencer, Customer Communications

Edit Perfumes; Mumbai; Hybrid; INR 156,000 - 246,000; Full time

Job summary

Edit Perfumes is seeking a high-energy intern to dive into influencer marketing, ORM, and social media. You’ll help build creator relationships, curate UGC, track campaigns, and keep EDIT culturally relevant across platforms.

The role blends influencer outreach with community engagement and content planning in a fast-paced brand environment. You’ll work directly with the founders and marketing team, gaining hands-on experience across space where people discover and talk about EDIT.

Qualifications

• Interest in marketing and consumer brands
• Comfortable reaching out to creators and managing multiple conversations
• Ability to write well and communicate in a brand voice
• Wamiliarity with social platforms, especially Instagram, is a plus
• Proactive mindset with ownership of tasks rather than checklist-driven work

Responsibilities

• Identify and collaborate with creators and influencers
• Curate user-generated content and coordinate barter and paid partnerships
• Track collaborations, timelines and performance metrics
• Engage with ORM and community conversations in the brand voice
• Plan and support social media content, including Reels and Stories

Skills

Influencer marketing

Relationship building

Content writing

Social media planning

Organization

Proactivity

Brand awareness

Tools

Meta Business Suite

Shopify

Canva

CapCut

Google Sheets

Job description

Mumbai | Full-time Internship | Hybrid-ish

We’re building EDIT — India’s first layering fragrance brand, founded by two Y Combinator founders.

We’re looking for someone who wants to be in the middle of everything marketing.

Not someone who wants to “observe.”

Someone who wants to do.

You’ll work across influencer marketing, ORM, social media, community and brand — and help make sure EDIT shows up well everywhere people talk about us.

Influencer Marketing

• Find interesting creators before everyone else does
• Curate UGC, barter and paid influencers
• Reach out, follow up, brief and coordinate collaborations
• Track content, timelines and performance
• Help build a strong creator community around EDIT

ORM & Community

• Track what people are saying about EDIT online
• Reply to comments, reviews and conversations in the right brand voice
• Spot customer feedback and recurring themes
• Help turn good customer moments into content
• Make sure no important conversation gets ignored

Social Media

• Help with Reels, Stories and content planning
• Find trends, references and internet moments worth jumping on
• Support shoots and content days
• Help us keep EDIT culturally relevant without trying too hard

Basically…

If it involves people discovering, talking about or interacting with EDIT, you’ll probably touch it.

You’ll probably be great at this if

• You spend a lot of time on Instagram anyway
• You’re organised enough to manage lots of conversations at once
• You’re comfortable DMing creators and building relationships
• You have good taste and can tell when something feels off-brand
• You know the difference between a creator with followers and a creator with influence
• You write well
• You’re proactive and don’t wait for a checklist every morning
• You enjoy consumer brands, culture, creators and the internet

Bonus points

• Previous D2C / fashion / beauty / consumer brand internship
• Influencer marketing experience
• You’ve handled a social page before
• You’ve worked with creators
• You’ve used Meta Business Suite / Shopify / Canva / CapCut / Google Sheets
• You have your own page, side project or creator account

How we work

We’re currently remote-ish in Mumbai, but we meet 2–3 times a week to shoot, brainstorm and work together.

You’ll work closely with the founders and the marketing team.

We like people who take ownership, move fast and care about the details.

No “intern work” for the sake of intern work.

You’ll be doing things that actually affect the brand.