Content Management Intern

Marketing Lab; Kolkata District; On-site; INR 55,800 - 167,400; Full time

Benefits offered by this job

Hands-on experience in social media marketing

Work with exciting brands

Creative team environment

Job summary

Marketing Lab in Kolkata is seeking a Social Media Intern to support their social media strategies and engage with influencers. The ideal candidate should have strong writing skills and an interest in digital content. Responsibilities include crafting engaging posts, monitoring performance metrics, and collaborating across teams. This internship lasts 4 months, with potential for a full-time opportunity upon successful completion. You will gain hands-on experience with various exciting brands and be part of a dynamic, creative team.

Qualifications

• Strong writing skills with a flair for storytelling and creative content.
• Interest in social media, influencer marketing, and digital content.
• Ability to manage multiple tasks while maintaining attention to detail.

Responsibilities

• Support in building and executing social media strategies across platforms.
• Assist in identifying and managing influencers for campaigns.
• Write engaging content for posts, captions, reels, and stories.
• Monitor performance metrics like reach, engagement, and conversions.
• Engage with audiences through comments and interactions.

Skills

Strong writing skills

Interest in social media and influencer marketing

Good understanding of Instagram

Ability to research trends

Strong communication skills

Organisational skills

Attention to detail

Aesthetic sense

Job description

You’ll help shape the voice of our clients across social media and creator campaigns. If you love writing content that grabs attention, understand what makes people stop scrolling, and enjoy working on creative brand storytelling — this role is for you.

WHO WE ARE

Marketing Lab is a fast-growing marketing agency that works with brands who want to stand out. We’re a team of creative thinkers, data nerds, and storytellers who believe great marketing should feel effortless (even when it’s not). We’re not about corporate jargon — we’re about real ideas that get real results.

WHAT YOU’LL ACTUALLY DO

• Run the social show — Support the team in building and executing social media strategies across platforms, mainly Instagram.
• Work with creators — Assist in identifying the right influencers and content creators, coordinating with them, and helping manage campaign communication and deliverables.
• Create scroll-stopping content — Write and assist in planning posts, captions, reels, stories, and short-form content that people actually want to engage with.
• Stay ahead of trends — Keep an eye on social media trends, competitor activity, and emerging content formats. Bring fresh ideas to the table.
• Track performance — Support the team in monitoring performance metrics like reach, engagement, and conversions to understand what content works best.
• Support paid campaigns — Collaborate with the performance marketing team when needed to align content with paid campaigns.
• Build community — Help engage with audiences through comments, DMs, and interactions to support community growth.
• Collaborate across teams — Work closely with designers, social media strategists, and marketing teams to ensure content stays consistent with brand messaging.

WHAT WE’RE LOOKING FOR

• Strong writing skills with a flair for storytelling and creative content.
• Interest in social media, influencer marketing, and digital content.
• Good understanding of how platforms like Instagram work from a content perspective.
• Ability to research trends and translate ideas into engaging content.
• Strong communication and organisational skills.
• Someone who can manage multiple tasks while maintaining attention to detail.
• An eye for aesthetics and understanding of what makes content visually and contextually appealing.

DETAILS

• Internship Duration: 4 Months

On successful completion of the internship, there is a possibility of a full-time opportunity with Marketing Lab.

WHAT’S IN IT FOR YOU

• Work with exciting brands across different industries — no two days are the same.
• Be part of a young, creative, no-BS team that actually values your ideas.
• Gain hands-on experience in social media marketing, influencer collaborations, and brand content strategy.