Marketing Intern

Economy Process Solutions; Mumbai; On-site; INR 900,000 - 1,300,000; Full time

Job summary

Economy Process Solutions in Mumbai, India, is seeking a marketing professional to lead email campaigns, asset development, and event execution. The role includes planning end-to-end outbound programs, coordinating with design agencies, and driving lead generation through multiple B2B channels.

You will manage CRM activities in HubSpot, collaborate closely with Sales, and report on campaign performance with a focus on improving open, click, and conversion metrics.

Qualifications

• End-to-end email marketing campaigns experience.
• Collaborate with design teams to develop collateral.
• Lead qualification and CRM management in HubSpot.

Responsibilities

• Plan and execute end-to-end outbound and nurture email campaigns, including list building, segmentation, copy drafting, scheduling, and deployment.
• Produce product presentations, brochures, datasheets, case studies, and one-pagers; coordinate with design agencies.
• Manage trade show logistics: stand booking, shipping, staff travel, and post-show follow-up.
• Monitor inquiries on B2B platforms; qualify and route leads; log in HubSpot with notes.
• Maintain content calendar with agencies; review content and track monthly social performance.

Skills

Email Marketing

Campaign Planning

Analytics & Reporting

Sales Collaboration

Content Collaboration

Lead Qualification

Tools

HubSpot

Brevo

Mailchimp

Job description

KEY RESPONSIBILITIES -

1. Email Marketing & Outbound Campaigns 25% Allocation Plan and execute end-to-end outbound and nurture email campaigns: list building, contact segmentation, copy drafting, scheduling, and deployment via marketing platforms (HubSpot / Brevo / Mailchimp). Maintain decision-grade contact database hygiene, including deduplication, bounce and unsubscribe management, custom segmentation tags, and suppression lists. Conduct continuous A/B testing on subject lines, send times, and CTAs; regularly analyze and report on open, click through, and reply rates to optimize campaign performance. Coordinate closely with the Sales team to ensure campaign timing, messaging, and prospect target lists seamlessly align with direct sales outreach efforts.

2. Asset Development & Content Collateral 25% Allocation Produce and maintain comprehensive product presentations, corporate brochures, technical datasheets, case studies, and application one-pagers. Collaborate directly with external design agencies on layout, artwork creation, and production; manage artwork proofing rounds and print vendor deadlines. Verify technical accuracy of engineering specifications, operational claims, and performance figures with internal product and engineering teams prior to publication. Maintain a centralized, version-controlled marketing asset library ensuring the Sales team always accesses up-to-date marketing and technical materials. Audit marketing collateral regularly to track outdated documents and drive structured refresh cycles.

3. Trade Shows, Exhibitions & Events 20% Allocation Manage full administrative and logistical execution for trade shows and industry exhibitions: stand booking, vendor coordination, badge lists, sample/collateral shipping, and staff travel/accommodation. Execute pre-show promotional initiatives including visitor invite email blasts, pre-booked meeting scheduling, and social media announcements. Provide hands‑on on‑site support: booth setup, physical lead capture management, and collateral stock oversight. Manage rigorous post-show follow-up: consolidate and clean captured booth leads, route qualified inquiries to Sales within 4872 hours, and track downstream pipeline conversion.

4. Lead Generation, Qualification & CRM Management 15% Allocation Monitor and respond to incoming inquiries on key B2B platforms (IndiaMART, TradeIndia, LinkedIn Sales Navigator, etc.). Qualify inbound inquiries against agreed criteria (industry segment, geographic location, project scope, order potential, and buying stage) prior to sales routing. Log all lead interactions in HubSpot with complete, structured notes and seamlessly route qualified leads to the appropriate sales managers. Proactively prospect for strategic accounts and new business leads across B2B platforms within key target industrial segments. Track monthly lead volumes, qualification pass rates, and deal conversion metrics for departmental MIS reporting.

5. Social Media & External Agency Management 15% Allocation Serve as the primary day‑to‑day point of contact for external social media and digital agencies. Maintain the master content calendar; brief agencies on upcoming product launches, marketing campaigns, and trade show events. Supply external agencies with accurate product specifications, imagery, approvals, and factual corrections, reviewing all content drafts before publication. Monitor agency deliverables against agreed timelines, flagging potential delays or quality slippage early. Compile monthly social performance reports covering reach, engagement, follower growth, and inbound digital inquiries.