Marketing Head- Outreach

M G Charitable Trust; Avalahalli; On-site; INR 2,800,000 - 4,000,000; Full time

Benefits offered by this job

Leadership opportunity

Strategic influence

Professional growth

Competitive compensation

Job summary

East Point Group of Institutions (EPGI) in Bengaluru, Karnataka, seeks a dynamic Marketing Head Outreach to lead the outreach strategy and drive enrolments. You will expand the institution's reach, develop strong relationships with schools and stakeholders, and guide the outreach team to achieve admission targets.

The role demands 8–12+ years in education marketing or related fields, a strong network with schools, and proven leadership to manage multiple campaigns and partnerships across

Qualifications

• 8–12+ years of experience in marketing, outreach, admissions, business development or education marketing.
• Prior experience in the education sector is strongly preferred.
• Proven experience in leading and managing a marketing/outreach team.

Responsibilities

• Develop and implement outreach and marketing strategies aligned with admission objectives.
• Lead, mentor and monitor the outreach team.
• Build and maintain relationships with schools, colleges and educational stakeholders.
• Identify new outreach channels and partnerships to expand presence.
• Plan and execute school visits, career counselling sessions, seminars and education fairs.
• Drive student lead generation and improve lead conversion and enrolment.
• Coordinate with Admissions, Digital Marketing, Branding and Academics for execution.

Skills

Marketing Strategy

Outreach Management

Admissions Marketing

Team Leadership

Lead Generation

Business Development

Institutional Partnerships

School & College Relations

Stakeholder Management

Event Management

Market Expansion

MIS & Reporting

Education

Bachelor's degree in Marketing, Business Administration, Communications or related field

Postgraduate qualification (added advantage)

Job description

Job description:

Marketing Head Outreach

Company: East Point Group of Institutions (EPGI)
Location: Bengaluru, Karnataka
Employment Type: Full-time
Department: Marketing & Outreach
Experience: 8 to 12+ years

Job Summary

We are looking for an experienced and dynamic Marketing Head Outreach to lead and drive the outreach strategy of East Point Group of Institutions. The candidate will be responsible for expanding the institution's reach, developing strong relationships with schools and educational stakeholders, generating quality admission leads, and leading the outreach team towards achieving enrolment targets.

Key Responsibilities

• Develop and implement comprehensive outreach and marketing strategies aligned with the institution's admission objectives.
• Lead, mentor and monitor the performance of the outreach team.
• Build and maintain strong relationships with schools, colleges, educational institutions, counsellors, principals and other key stakeholders.
• Identify and develop new outreach channels and partnerships to expand the institution's presence.
• Plan and execute school visits, college visits, career counselling sessions, seminars, workshops, education fairs and other outreach activities.
• Drive student lead generation and work closely with the Admissions team to improve lead conversion and enrolment.
• Develop and maintain a strong network across schools, colleges, coaching centres, educational consultants and other relevant organisations.
• Identify new markets and opportunities for student recruitment across different programs offered by the institution.
• Coordinate with Admissions, Digital Marketing, Branding, Academics and other departments for effective execution of marketing initiatives.
• Monitor outreach activities, lead generation, conversions and team performance through regular MIS and reports.
• Analyse market trends, competitor activities and student preferences to identify growth opportunities.
• Plan and execute promotional campaigns and outreach events within approved budgets.
• Represent the institution at education fairs, conferences, school events and other relevant platforms.
• Ensure consistent communication of the institution's academic offerings, facilities, achievements and value proposition to prospective students and stakeholders.
• Present periodic performance reports, insights and recommendations to the Management.

Candidate Profile

• Bachelor's degree in Marketing, Business Administration, Communications or a related field. A postgraduate qualification will be an added advantage.
• 8–12+ years of experience in marketing, outreach, admissions, business development or education marketing.
• Prior experience in the education sector is strongly preferred.
• Proven experience in leading and managing a marketing/outreach team.
• Strong network and established relationships with schools, colleges and educational stakeholders.
• Excellent communication, presentation, negotiation and interpersonal skills.
• Strong understanding of lead generation, admissions and conversion strategies.
• Target-oriented with strong leadership, analytical and decision-making abilities.Ability to manage multiple campaigns, teams and outreach initiatives simultaneously.
• Willingness to travel extensively for outreach activities within Bengaluru and other locations, as required.

Key Skills

Marketing Strategy | Outreach Management | Admissions Marketing | Team Leadership | Lead Generation | Business Development | Institutional Partnerships | School & College Relations | Stakeholder Management | Event Management | Market Expansion | MIS & Reporting

What We Offer

• Leadership opportunity in a reputed multidisciplinary educational institution.
• Opportunity to drive and shape the institution's outreach and admission strategy.
• Professional growth and career development opportunities.
• Competitive compensation based on experience and suitability.

Location: Jnanaprabha Campus, Bidarahalli, Virgo Nagar Post, Off Old Madras Road, Bengaluru – 560049.

About East Point Group of Institutions

East Point Group of Institutions is a multidisciplinary educational group in Bengaluru offering programs across Medical, Engineering, Allied Health Sciences, Nursing, Physiotherapy, Pharmacy, Higher Education, Pre-University and School education. With 66+ programs and a student community of 10,000+, East Point is committed to providing quality education with a strong emphasis on academic excellence, innovation and holistic development.