Marketing head (CMO)

BMO Human Development Pvt Ltd; India; On-site; INR 1,500,000 - 2,500,000; Full time

Job summary

BMO Human Development Pvt Ltd is seeking a Marketing Head (Chief Marketing Officer - CMO) in Ernakulam, Kerala. In this role, you will lead the marketing strategy and initiatives, manage the marketing team, and ensure campaigns align with company goals. The ideal candidate has a strong marketing background and proven leadership skills. Responsibilities include executing marketing strategies, overseeing budgets, and analyzing market trends. An MBA or advanced degree in marketing is preferred. This is a full-time on-site position.

Qualifications

• Proven experience in a senior marketing leadership role, ideally as a CMO, VP of Marketing, or similar.
• Strong expertise in both digital and traditional marketing channels.
• Demonstrated success in developing and implementing marketing strategies that deliver measurable business results.
• Experience managing a diverse marketing team, with the ability to lead and inspire.
• Excellent leadership, communication, and project management skills.

Responsibilities

• Develop and execute comprehensive marketing strategies that align with the company’s business objectives.
• Lead the creation and execution of campaigns across multiple channels.
• Manage the marketing department, including hiring and training team members.
• Analyze market trends and customer insights to identify growth opportunities.
• Monitor the performance of marketing campaigns using key performance indicators.

Skills

Digital marketing

Traditional marketing

Leadership

SEO/SEM

Content marketing

Project management

Education

MBA or advanced degree in marketing or business

Tools

Google Analytics

HubSpot

Salesforce

Job description

Shape the story of our brand. Lead a passionate marketing team, craft powerful narratives,and drive campaigns that make a lasting impact in the digital space.

Marketing Head (Chief Marketing Officer - CMO)

• Job Title: Marketing Head (Chief Marketing Officer - CMO)
• Location: Panampilly Nagar, Ernakulam, Kerala 682036
• Employment Type: Full-time

Job Overview:

We are looking for a dynamic and results-driven Marketing Head(CMO) to lead the overall marketing strategy and initiatives ofour organization. As the CMO, you will be responsible fordeveloping, implementing, and executing strategic marketingplans that will drive business growth, enhance brandrecognition, and foster customer engagement. You will oversee adiverse marketing team, manage budgets, and collaborate withother departments to ensure marketing efforts align with thecompany’s goals and values.

Key Responsibilities:

• Develop and execute comprehensive marketing strategies thatalign with the company’s business objectives and growth goals.
• Lead the creation and execution of campaigns across multiplechannels, including digital marketing, social media, contentmarketing, SEO/SEM, email marketing, PR, and traditionalmarketing methods.
• Collaborate with the product, sales, and customer successteams to ensure marketing strategies support businessdevelopment and customer retention.
• Manage the marketing department, including hiring, training,and mentoring team members to ensure the team’s overallsuccess and development.
• Oversee the company's brand strategy and ensure consistencyacross all platforms and communications.
• Analyze market trends, customer insights, and competitorstrategies to identify opportunities for growth anddifferentiation.
• Monitor the performance of marketing campaigns using keyperformance indicators (KPIs) and provide reports to theexecutive team.
• Manage the marketing budget, ensuring all initiatives arecost-effective and provide strong ROI.
• Foster relationships with external partners, agencies, andvendors to enhance the brand's reach and marketing efforts.

Requirements:

• Proven experience in a senior marketing leadership role,ideally as a CMO, VP of Marketing, or similar.
• Strong expertise in both digital and traditional marketingchannels.
• Demonstrated success in developing and implementing marketingstrategies that deliver measurable business results.
• Experience managing a diverse marketing team, with the abilityto lead and inspire.
• Solid understanding of SEO, PPC, email marketing, contentmarketing, and social media strategies.
• Familiarity with web analytics, CRM software, and marketingautomation tools (e.g., Google Analytics, HubSpot,Salesforce).
• Strong business acumen, with the ability to align marketingstrategies with business goals.
• Excellent leadership, communication, and project managementskills.

Preferred Qualifications:

• Experience in marketing for technology, software, or ITservices industries.
• MBA or advanced degree in marketing or business.
• Experience working in both B2B and B2C environments.
• Proficiency in utilizing data-driven marketing strategies andAI-based tools.