Marketing Functional Business Analyst- AEM

Deloitte US-India Offices; Hyderabad, Chennai District, Bengaluru; Hybrid; INR 900,000 - 1,300,000; Full time

Job summary

Deloitte Digital is seeking a Marketing Functional Analyst to join our India teams in Pune, Hyderabad, Bengaluru or Chennai. You will gather business requirements, translate them into clear requirements for marketing platforms, and work with cross-functional teams to deliver data-driven campaigns and CMS-driven experiences.

The role requires 3+ years in marketing analytics, strong stakeholder management, and familiarity with Agile project practices.

Qualifications

• Minimum 3+ years of consulting/industry experience.
• Graduation in BE/BTech/MCA/MSC/MS/MTech/MBA.
• Job locations Pune / Hyderabad / Bengaluru / Chennai.
• At least 3 years as Marketing Functional Analyst; familiarity with Agile methods.
• Strong Marketing product knowledge and admin skills across tools.

Responsibilities

• Lead requirement gathering sessions with business stakeholders.
• Capture and prioritize marketing features with timelines in mind.
• Interface with client SMEs, product owners, and developers.
• Create and maintain functional specs, solution designs, user manuals.
• Support dashboards, analytics, CMS tools, and campaign personalization.

Skills

Marketing analytics

Data-driven decision making

Stakeholder management

Requirement gathering

Education

BE/BTech/MCA/MBA

Tools

JIRA Service Desk

ServiceNow

Zendesk

MS Office

ADO/ALM

Job description

At Deloitte Digital, we strongly believe, what got you here, wont get you there. So, every project that we take up, goes through three lenses: strategy, technology, and creative - aiming to bring a 360 degree elevation to the client’s brand. We handhold our clients through known and unknown territories of digital landscape and seamlessly blend the possibilities of emerging technologies with the realities of business.

Work you’ll do

• Conduct detailed requirement gathering sessions with Business to capture all necessary information. Understanding the BA roles and responsibilities, adhering to the industry and client expectations.
• Having a clear understanding of all the Business requirements, priorities of the features to be delivered catering to project timelines. Understanding pain points of client and helping them with best possible solutions.
• Understanding the Technology insights i.e., on which platform client application is built such as Adobe Experience Manager, Sitecore, other CMS tools
• Ability to evolve and adapt evolving technologies such as GenAI to enhance Business processes, drive innovation and deliver data driven insights.
• Work closely with team members across different technical tracks to design the software solutions that meets client requirement.
• Facilitate effective communication by acting as a liaison between the Client, Project leads, Developers, QA and other stakeholders. Drive the feature review meetings with Client and collate the feedbacks. Build strong relationship with client SMEs, product owners through regular interactions.
• Having expertise on agile process, project management tools, software development model.
• Create necessary artifacts for clients/Deloitte repository like functional specifications, solution design documents, user manuals, training materials etc.
• Develop and maintain all documents and deliverables for clients for all phases of the project to substantially build the system functionalities
• Help resolve specific client problems through innovation and use of Deloitte assets. Identify opportunities to utilize NextGen technologies like Digital, Blockchain, Automation, AI etc. to implement innovative solutions for client problems.

Support/Operate Specific Competencies

• Reporting and Dashboard Creation: Develop and maintain dashboards and report to track performance and marketing metrics, customizing reports to meet the specific needs of different stakeholders.
• Help Desk and Ticketing Systems: Experience with support tools like Zendesk, ServiceNow, or JIRA Service Desk, managing and prioritizing support tickets effectively.
• SLA Management: Adherence to SLA standards for the team, ensuring that service level agreements are met consistently.
• Prioritization: Very responsive on prioritization, with commitment to SLA timelines and ensuring that high-priority tasks are addressed promptly.
• Stakeholder Management Skills: Effective communication and responsiveness to management, ensuring that stakeholder expectations are met and issues are escalated appropriately.
• RAID Monitoring & Communications: Monitoring Risks, Assumptions, Issues, and Dependencies (RAID), and maintaining clear communication channels regarding these elements.
• Coordination with Third Parties: Effective coordination with third-party vendors and service providers to ensure seamless integration and support.
• Identification of Risks: Proactively identifying and raising risks to the correct forums frequently, ensuring that potential issues are addressed before they elevate.
• Openness to New Technologies: Demonstrating a willingness to learn and adopt new tech stacks and applications/platforms, staying current with industry trends and advancements.

Qualifications and Experience Required

• A minimum of 3+ years of consulting/ industry experience.
• Graduation (BE/ BTech/ MCA/ MSC/ MS/MTech/MBA)
• Job location: Pune / Hyderabad / Bengaluru / Chennai
• Minimum 3 years of experience as Marketing Functional Analyst . Familiarity in leveraging Agile project methodologies, for full - lifecycle implementations
• Should have very good Marketing (Data Analytics, CMS tools, Campaign, Personalization etc.) product knowledge and well versed with administration skills
• Experience in Operations/Support of any Marketing tools
• Experience in building RFP/RFI for Marketing Support/implementation opportunities and building presales collateral
• Expertise on MS Suite of products (MS Office - PowerPoint, Excel, Word and Project Plan)

Preferred

• Experience with support tools like Zendesk, ServiceNow, or JIRA Service Desk
• Hands on experience in Requirement & Program management tools like JIRA, ADO, ALM, ServiceNow, etc.
• Experience with tool integration and configuration