Marketing Executive - Karol Bagh

Drishti IAS; Delhi; On-site; INR 300,000 - 600,000; Full time

Job summary

Drishti IAS Centre in Delhi is seeking a Marketing professional to execute and manage all marketing and promotional activities at the assigned centre. You will plan and implement local ATL and BTL campaigns to ensure strong brand visibility, student engagement, and lead generation in coordination with the Head Office marketing team.

The role requires Centre marketing ownership, growth strategy planning, local campaign execution, and close collaboration with the Delhi Head Office.

Qualifications

• Bachelor’s degree in Marketing or related field required.
• Experience with local ATL/BTL campaigns is preferred.
• Understanding of UPSC/State PCS exam ecosystem is an added advantage.
• Strong communication and vendor coordination skills.
• Ability to work with regional/head office teams.

Responsibilities

• Centre Marketing Ownership and Growth Strategy Planning & Execution.
• Local Campaign Execution and Regional Marketing Coordination.
• Performance Monitoring and ROI reporting.
• Vendor management and budget control.
• Report sharing with Delhi Head Office and campaign updates.

Skills

Marketing

ATL/BTL campaigns

Lead generation

Campaign planning

Vendor coordination

Communication

MS Office

CRM exposure

Team coordination

Education

Bachelor’s degree in Marketing or related field

Tools

MS Office

CRM

Job description

Job PurposeTo execute and manage all marketing and promotional activities for the assigned Drishti IAS Centre. The role involves planning and implementing local ATL and BTL campaigns, ensuring effective brand visibility, student engagement, and lead generation in coordination with the Head Office marketing team.

Job PurposeTo execute and manage all marketing and promotional activities for the assigned Drishti IAS Centre. The role involves planning and implementing local ATL and BTL campaigns, ensuring effective brand visibility, student engagement, and lead generation in coordination with the Head Office marketing team.

Primary Job Responsibilities

Centre Marketing Ownership, Growth Strategy Planning & Execution, Local Campaign Execution, Regional Marketing Coordination: Work closely with the Delhi Head Office, Market Intelligence like competitor activities, student preferences and local promotional trends, Performance Monitoring, Revenue Growth Support, Resource & Vendor Management, Stakeholder Communication.

Major KRAs

• Lead Generation & Walk-ins: Achieve monthly targets for qualified leads and student walk-ins generated through local marketing activities.
• Local Campaign Execution: Ensure timely and high-quality execution of all ATL & BTL campaigns (print, radio, outdoor, events, college outreach, etc.) as per approved plans.
• Centre Visibility & Branding: Maintain strong local brand presence through updated in-centre branding, outdoor visibility, and event participation.
• Coordination with Head Office: Ensure smooth communication and timely sharing of reports, creatives, approvals, and campaign updates with the Delhi Marketing Team.
• Event & BTL Performance: Successfully plan and execute local events, seminars, and outreach drives that deliver measurable student engagement and inquiries.
• Budget & Vendor Management: Utilize allocated budgets effectively, ensuring quality execution and cost efficiency through local vendor coordination.
• Market & Competitor Insights: Provide regular inputs on local trends, student preferences, and competitor promotions to refine marketing strategies.
• Performance Reporting: Submit weekly and monthly reports on campaign performance, leads, and ROI to support data driven decision-making.

Specific Knowledge & Skills

• Bachelor’s degree in Marketing, Management, or any related field (graduates with relevant experience can apply).
• Basic understanding of marketing activities, promotions, and event execution.
• Awareness of UPSC/State PCS / competitive exam ecosystem is an added advantage.
• Ability to coordinate ATL & BTL activities - banners, local events, seminars, partnerships, etc.
• Good communication and interpersonal skills for student and vendor interaction.
• Basic proficiency in MS Office (Excel, Word, PowerPoint) and exposure to social media or CRM.
• Strong organization, follow-up, and reporting skills.
• Ability to work independently with guidance from regional/head office teams.
• Positive attitude, disciplined work ethic, and willingness to learn.
• Behavioural skills: Teamwork, accountability, creativity, and time management.