Marketing Executive Mid - LeveL

Pragma Edge Software Services; Bengaluru; On-site; INR 350,000 - 600,000; Full time

Job summary

Pragma Edge Software Services is seeking a content creator to develop high-quality IT/B2B content across websites, blogs, whitepapers, and videos. You will craft compelling narratives, write and edit diverse materials, and drive SEO-optimized strategies to support marketing campaigns.

You will collaborate with marketing and product teams, manage a content calendar, and maintain a robust content library. A 2+ year track record in IT content creation and proficiency with AI tools and SEO are

Qualifications

• Minimum 2 years of content creation experience in IT/B2B software or SaaS.
• Proficiency with AI writing tools and analytics platforms.
• Knowledge of SEO and CMS basics; WordPress is a plus.
• Strong copywriting, proofreading and storytelling skills.
• Ability to learn technical topics quickly and communicate clearly.

Responsibilities

• Create high-quality written, visual, and video content for websites, social media, ebooks, articles, whitepapers, presentations, blogs, and case studies.
• Write, edit, and proofread articles, emails, whitepapers, and video scripts.
• Design engaging PowerPoint presentations for product pitches and internal meetings.
• Develop and execute IT/B2B content strategies aligned with market trends.
• Ensure content is optimized for SEO and search visibility.
• Develop clear scripts for videos simplifying complex concepts.
• Maintain and update the content library and manage a content calendar.
• Produce videos across formats including webinars and series.
• Collaborate with marketing, product, and other teams to align messaging.
• Gather SME insights to create manuals, specs, and process docs.

Skills

Content creation

Copywriting

Storytelling

SEO optimization

Research

Project management

Tools

ChatGPT

Jasper AI

Hemingway

Keyword Planner

Google Analytics

SEMrush

Grammarly

WordPress

Job description

Key Responsibilities:

• Createhigh\-quality written, visual, and video content tailored for platforms likewebsite, social media, ebooks, articles, whitepapers, presentations, blogs,case studies and product guidesuser manuals etc.
  
• Write,edit, and proofread a variety of content, including articles, blogs, emailcampaigns, whitepapers, social media posts, and videos etc.
  
• Designand structure visually compelling PowerPoint presentations for product ppts,internal meetings, client pitches, webinars, and conferences
  
• Developand execute content strategies tailored to IT, B2B products, and SaaSsolutions, focusing on key industry pain points, trends, and customerchallenges.
  
• Ensureall content is optimized for SEO and adheres to the best practices for searchengine visibility.
  
• Craftclear, concise, and engaging scripts for videos that simplify complex concepts.
  
• Manageand update the company's content library, ensuring all materials are currentand relevant.
  
• Producevisually compelling videos across various formats, such as webinars and videoseries.
  
• Developand manage a content calendar to ensure consistent delivery of content thatsupports marketing campaigns and brand messaging
  
• Workclosely with cross\-functional teams, including marketing and productdepartments, to align content efforts with overall business goals.
  
• Gatherinformation from subject\-matter experts and develop, organize, and writeprocedure manuals, technical specifications, and process documentation.
  
• Continuouslyseek ways to enhance and grow within the content creation field, experimentingwith new content formats and strategies.
  
• Collaboratewith product managers, developers, Presales, CoE and marketing teams to ensureaccuracy and alignment with business messaging.
  
• Collaboratewith internal stakeholders to gather content requirements and feedback torefine content output.
  
• PerformThorough Research and Identify key content themes and topics that align withour brand and resonate with our target audience
  
• Stayinformed on industry trends, audience preferences, and competitor strategies tokeep content fresh and relevant.
  

Qualifications:

• Aminimum 2 years of experience in content creation within IT Industry for B2Bsoftware products, or SaaS, with a strong portfolio of relevant work.
  
• Proficiencyin tools like ChatGPT, Jasper AI, Hemingway, Keyword Planner, Google Analytics,SEMrush, Grammarly, and CMS platforms
  
• Knowledgeof content management systems (e.g., WordPress) is a plus.
  
• Understandingof SEO principles and techniques for optimizing content for search engines.
  
• Creativemindset with the ability to generate unique and engaging content ideas.
  
• Abilityto quickly grasp new topics and synthesize information from various sources.
  
• Excellentwritten and verbal communication skills
  
• Abilityto work independently and meet deadlines
  
• Musthave Content Creation, Copywriting, and Storytelling skills
  
• Proventrack record of developing and executing successful content strategies.
  
• Abilityto quickly learn and understand complex technical concepts and effectivelycommunicate them through content.