Marketing Executive / Marketing Associate

Innochase; Hyderabad; On-site; INR 450,000 - 750,000; Full time

Job summary

Innochase Private Limited, Hyderabad-based, seeks a dynamic Marketing Executive / Marketing Associate to promote its AI-powered recruiting platform. The role requires an MBA in Marketing, strong communication skills, and hands-on social media marketing, lead generation, and customer outreach.

The candidate will work with the CEO and business team to promote Innohire through LinkedIn, digital campaigns, webinars, content promotion, and direct customer engagement.

Qualifications

• MBA in Marketing is required.
• Strong verbal and written communication skills.
• Hands-on interest in social media marketing, lead generation, and webinars.
• Experience with LinkedIn campaigns and email outreach is a plus.
• Understanding of B2B marketing and SaaS products is desirable.
• Ability to learn AI tools and explain AI-powered products.

Responsibilities

• Promote InnoChase, an AI-powered recruiting platform, to staffing companies, recruiters, HR teams, and hiring managers.
• Execute lead generation campaigns through LinkedIn, email outreach, webinars, social media, and direct engagement.
• Manage social media marketing activities, especially LinkedIn campaigns and product awareness content.
• Conduct customer outreach to generate interest and schedule demos.
• Coordinate and promote webinars, online events, and educational sessions about AI in recruitment.
• Support lead conversion with timely follow-ups and product Q&A.
• Maintain lead trackers, campaign reports, and CRM records.
• Collaborate with internal teams to promote blogs, SEO pages, videos, and marketing materials.
• Understand customer pain points and communicate how Innohire helps with resume screening and recruiter productivity.

Skills

MBA in Marketing

Strong verbal & written communication

Social media marketing

LinkedIn marketing

Lead generation

Customer outreach

Email marketing basics

Webinar coordination

B2B marketing understanding

AI/SaaS concepts

Presentation skills

MS Office / Google Sheets / Excel

Follow-up & reporting

Education

MBA in Marketing

Tools

CRM tools

Excel

Google Sheets

Job description

Job Title

Marketing Executive / Marketing Associate AI Recruiting Platform

Company

Innochase Private Limited

Location

Panjagutta India

Qualification

MBA in Marketing is required

Short Job Posting Paragraph

Innochase is looking for a dynamic Marketing Executive / Marketing Associate to promote Innochase, our AI-powered recruiting platform for staffing companies, recruiters, HR teams, and hiring managers. The ideal candidate should have an MBA in Marketing, strong communication skills, and hands-on interest in social media marketing, lead generation, customer outreach, webinars, email campaigns, and lead conversion. The candidate will work closely with the CEO and business team to promote Innohire through LinkedIn, digital campaigns, webinars, content promotion, and direct customer engagement. This role is ideal for someone who can understand a B2B SaaS product, communicate its value clearly, and help convert prospects into demos and customers.

10-Point Job Description

1. Promote InnoChase, an AI-powered recruiting platform, to staffing companies, recruiters, HR teams, and hiring managers.
2. Execute lead generation campaigns through LinkedIn, email outreach, webinars, social media posts, and direct customer engagement.
3. Manage social media marketing activities, especially LinkedIn posts, campaigns, product awareness content, and prospect engagement.
4. Conduct customer outreach by contacting recruiters, staffing companies, HR professionals, and business owners to generate interest and schedule demos.
5. Coordinate and promote webinars, product demos, online events, and educational sessions related to AI in recruitment.
6. Support lead conversion by following up with interested prospects, maintaining communication, answering basic product questions, and scheduling meetings.
7. Maintain lead trackers, campaign reports, follow-up schedules, CRM records, and weekly marketing performance updates.
8. Work with management to promote blogs, website content, SEO pages, videos, product features, case studies, and marketing materials.
9. Understand customer pain points in recruiting and communicate how Innohire helps with resume screening, candidate matching, interview preparation, and recruiter productivity.
10. Collaborate with internal recruiting, sales, content, and technology teams to improve marketing campaigns and customer communication.

Required Skills

• MBA in Marketing
• Strong verbal and written communication skills
• Social media marketing knowledge
• LinkedIn marketing knowledge
• Lead generation skills
• Customer outreach skills
• Email marketing basics
• Webinar coordination ability
• Basic understanding of B2B marketing
• Ability to learn AI/SaaS product concepts
• Good presentation skills
• MS Office / Google Sheets / Excel knowledge
• Follow-up discipline and reporting skills

Preferred Skills

• Experience in SaaS marketing
• Experience in HR tech or recruitment industry marketing
• Experience with CRM tools
  

  Preferred Skills

  \
  • Experience in SaaS marketing
  • Experience in HR tech or recruitment industry marketing
  • Experience with CRM tools
  • Experience with email marketing tools
  • Experience conducting webinars or online events
  • Experience with LinkedIn campaigns
  • Basic SEO knowledge
  • Content writing or copywriting ability
  • Familiarity with AI tools such as ChatGPT
  • Experience creating marketing reports and campaign dashboards
  
  

  AI Skills:

  • Knowledge of AI concepts, Generative AI, and AI tools
  • Hands-on familiarity with AI tools such as ChatGPT
  • Ability to understand and explain AI-powered SaaS products
  • Understanding of AI applications in recruitment and marketing
  • Ability to use AI and AI marketing tools for content creation, research, marketing campaigns, lead generation, and productivity