Marketing Executive

SWEC EDUCATION & IMMIGRATION SERVICES; Surat; On-site; INR 350,000 - 550,000; Full time

Job summary

SWEC EDUCATION & IMMIGRATION SERVICES is seeking a Marketing Executive in Surat to drive offline/field marketing, lead generation, and digital campaigns. You will develop institutional partnerships, co-branding with education partners, and manage multi-city teams.

You will coordinate Google Ads, SEO, and Meta campaigns, track CPL/ROI, and optimize budgets while ensuring strong social media presence. 6 days work with 10am–7pm timings in Surat.

Qualifications

• 3-5 years of experience in Education / EdTech / Overseas Education / Field Marketing
• Experience in managing both online and offline marketing
• Proven track record of achieving lead targets
• Ability to handle multi-city teams

Responsibilities

• Plan and execute monthly lead generation activities through colleges, universities, cafés, tuition classes, and societies
• Develop institutional tie-ups for seminars, workshops, and student outreach programs
• Execute co-branding activities with educational institutes and partner brands
• Plan BTL activities, student engagement drives, and on-ground promotions
• Monitor field team performance and ensure daily lead reporting
• Coordinate with Google Ads, SEO, and Meta Ads agencies
• Plan monthly digital campaigns for lead generation and brand awareness
• Track campaign performance, CPL, ROI, and optimize budgets
• Work with designers/content team for creatives, landing pages, and ads
• Ensure strong presence across social media platforms
• Develop referral marketing channels with tuition classes and student influencers
• Plan education seminars, fairs, and admission events
• Build corporate and community partnerships for brand visibility
• Identify new local marketing opportunities for student acquisition
• Work closely with counselling team to improve lead quality and conversions

Skills

Lead Generation

Field Marketing

Institutional Tie-ups

Digital Marketing Coordination

Team Handling

BTL Marketing

Reporting & MIS

Strong communication

Job description

Designation: Marketing Executive

Location: Ghod dhod road, Surat

Timings: 10 to 7 - 6 days working

Responsibilities:

Offline / Field Marketing

• Plan and execute monthly lead generation activities through colleges, universities, cafés, tuition classes, and societies
• Develop institutional tie‑ups for seminars, workshops, and student outreach programs
• Execute co‑branding activities with educational institutes and partner brands
• Plan BTL activities, student engagement drives, and on‑ground promotions
• Monitor field team performance and ensure daily lead reporting

Online Marketing Coordination

• Coordinate with Google Ads, SEO, and Meta Ads agencies
• Plan monthly digital campaigns for lead generation and brand awareness
• Track campaign performance, CPL, ROI, and optimize budgets
• Work closely with designers/content team for creatives, landing pages, and ads
• Ensure strong presence across social media platforms

Strategic Initiatives (Added Value)

• Develop referral marketing channels with tuition classes and student influencers
• Plan education seminars, fairs, and admission events
• Build corporate and community partnerships for brand visibility
• Identify new local marketing opportunities for student acquisition
• Work closely with counselling team to improve lead quality and conversions

Requisite Skills:

• Lead Generation & Field Marketing
• Institutional Tie‑ups & Seminar Planning
• Digital Marketing Coordination (Google Ads, SEO, Meta)
• Team Handling & Target Achievement
• BTL Marketing & Student Outreach
• Reporting, MIS & Performance Tracking
• Strong communication and vendor management skills
• 3-5 years of experience in Education / EdTech / Overseas Education / Field Marketing
• Experience in managing both online and offline marketing
• Proven track record of achieving lead targets
• Ability to handle multi-city teams