Marketing Executive

Value Gold; Sangareddy; On-site; INR 180,000 - 300,000; Full time

Job summary

Value Gold in India seeks a BTL Marketing Executive to plan and execute on-ground marketing activities. You will coordinate flyers, canopy setups, roadshows and local campaigns to generate leads and boost branch walk-ins while ensuring brand consistency.

The role requires a valid two-wheeler and 1–2 years of field marketing experience, with graduates encouraged to apply. This position is on-site in Telangana, India, with daily reporting expectations.

Qualifications

• Must hold a graduate degree or higher.
• Bike ownership (two-wheeler) is mandatory.
• 1–2 years of relevant field marketing experience preferred.

Responsibilities

• Plan, coordinate and execute BTL campaigns to generate quality leads.
• Manage flyers, kiosks, roadshows and local promotions in target areas.
• Monitor brand visibility and ensure adherence to branding standards.
• Record daily field reports with photos and timely updates.

Skills

Lead generation

On-field marketing

Campaign execution

Education

Any Graduate

Tools

Two-wheeler

Job description

Job description: BTL Marketing Executive

Responsible for planning, coordinating, and executing on-ground BTL marketing activities to generate quality leads, increase branch walk-ins, and improve local brand visibility.

Key BTL Marketing Activities:

• Flyer and pamphlet distribution in high-footfall areas
• Canopy activities and kiosk setups
• Roadshows and mike announcements
• Apartment and gated community campaigns
• Market-area promotions and weekly market activations
• Auto-rickshaw branding and local advertising drives
• Referral campaigns and customer engagement activities
• Festival and seasonal promotional campaigns
• Corporate, shop-to-shop, and merchant tie-up visits
• Lead collection and walk-in generation activities
• Competitor activity tracking and local market surveys
• Branding material placement and visibility management
• Daily field reporting with photographic evidence

Accountable for campaign execution quality, lead generation, market penetration, cost efficiency, and timely reporting while ensuring proper utilization of marketing materials and adherence to company branding standards.

Preferred candidate profile;

• Any Graduate
• Two Wheeler is Mandatory
• Minimum 1 to 2 years Experience