Marketing Executive

Varun Beverages Limited; Udaipur District; On-site; INR 350,000 - 520,000; Full time

Job summary

Varun Beverages Limited invites applications for a Marketing Executive (Branding - BTL) in Rajasthan, Udaipur district. You will design and execute branding strategies to enhance brand awareness and drive customer engagement, coordinating with internal teams and external vendors.

You will manage campaigns, budgets, field data collection, and product launches, while staying current with industry trends and ensuring timely field visits and reporting.

Qualifications

• Bachelor's degree in marketing, communications, or related field.
• 2+ years of branding or marketing experience.
• Excellent written and verbal communication skills.
• Strong project management and ability to prioritize multiple projects.
• Two-wheeler with motorcycle license.
• Willingness to travel for field visits - DAILY FIELD WORK & Outstation travel required.

Responsibilities

• Develop and execute branding strategies to increase brand awareness and drive customer engagement.
• Conduct market research and analysis to identify opportunities and trends in the industry.
• Collaborate with cross-functional teams to ensure branding initiatives are aligned with overall marketing objectives.
• Create and manage budgets for branding campaigns.
• Develop and maintain relationships with external vendors to ensure quality deliverables within budget.
• New Product Launch - Handling New Product Launch with the help of Display, POSM like Banner, Posters, etc.
• Market Mapping & Data Management.
• Adherence to the guidelines given by unit Marketing Manager.
• Monitor and report on the success of branding campaigns using relevant metrics.
• Stay up-to-date with industry trends and incorporate best practices into branding strategies.
• Conduct field visits to gather data, insights and conduct competitor analysis.

Skills

Communication

Project management

Creative thinking

Market research

Time management

Education

Bachelor's degree in Marketing/Communications or related field

Job description

Job description

Job Overview:

The Marketing Executive (Branding - BTL) will be responsible for creating and executing innovative branding strategies that align with our company's goals and objectives. This role requires a highly organized, detail-oriented individual who is able to manage multiple projects simultaneously and work collaboratively with internal teams and external vendors. The ideal candidate will have a deep understanding of branding and marketing concepts, as well as experience in executing successful branding campaigns.

Key Responsibilities:

• Develop and execute branding strategies to increase brand awareness and drive customer engagement
• Conduct market research and analysis to identify opportunities and trends in the industry
• Collaborate with cross-functional teams to ensure branding initiatives are aligned with overall marketing objectives
• Create and manage budgets for branding campaigns
• Develop and maintain relationships with external vendors to ensure quality deliverables within budget
• New Product Launch - Handling New Product Launch with the help of Display, POSM like Banner, Posters, etc.
• Market Mapping & Data Management
• Adherence to the guidelines given by unit Marketing Manager
• Monitor and report on the success of branding campaigns using relevant metrics
• Stay up-to-date with industry trends and incorporate best practices into branding strategies
• Conduct field visits to gather data, insights and conduct competitor analysis

Requirements:

• Bachelor's degree in marketing, communications, or a related field
• 2+ years of experience in branding or marketing
• Excellent written and verbal communication skills
• Strong project management skills and ability to prioritize multiple projects
• Creative thinking and ability to develop innovative branding strategies
• Two-wheeler required with motorcycle with gear license
• Willingness to travel for field visits - DAILY FIELD WORK & Outstation travel required.

We are an equal opportunity employer and welcome candidates of all genders, backgrounds, and experiences to apply for this position.