Marketing Executive

Optbit Technologies; Rajkot; On-site; INR 350,000 - 550,000; Full time

Job summary

Optbit.in, based in Rajkot, is seeking a Marketing Executive to plan and execute campaigns across online and offline channels.

The role collaborates with sales and leadership to drive lead generation and brand growth, conducts market research, and analyzes data to optimize performance.

On-site position requires strong communication, multitasking, and a proactive approach to deliver measurable business outcomes.

Qualifications

• Proven ability to design and execute marketing campaigns.
• Ability to analyze market trends, competitor data, and customer insights.
• Strong written and verbal communication with stakeholders.
• Experience supporting lead generation and sales activities.
• Bachelor's degree in Marketing or related field.
• Familiarity with digital marketing tools and social media platforms.
• On-site work in Rajkot and ability to handle multiple tasks.
• Proactive, detail-oriented, and quick to learn.

Responsibilities

• Plan and execute marketing campaigns across online and offline channels.
• Coordinate promotional activities and brand-building initiatives.
• Conduct market research and analyze data to inform campaigns.
• Prepare reports on campaign performance for leadership.
• Collaborate with sales and leadership to align activities.

Skills

Market planning

Market research

Data analysis

Communication

Sales awareness

Digital marketing basics

Education

Bachelor's degree in Marketing/Business

Job description

Company Description Optbit.in is a growing organization focused on delivering effective digital and technology-driven solutions to its clients. The company emphasizes innovation, customer satisfaction, and measurable business outcomes. Team members collaborate closely across functions to design and implement marketing and growth strategies. Optbit.in values adaptability, clear communication, and a proactive approach to problem solving, offering opportunities for professional development and impact.

Role Description This is a full-time, on-site Marketing Executive role based in Rajkot. The Marketing Executive will plan and execute marketing campaigns, coordinate promotional activities, and support brand-building initiatives across online and offline channels. Responsibilities include conducting market research, analyzing competitor and customer data, and contributing to marketing plans that drive lead generation and sales growth. The role involves close collaboration with sales and leadership teams to align marketing activities with business objectives, prepare reports on campaign performance, and maintain consistent communication with internal and external stakeholders.

Qualifications

• Strong skills in Market Planning and Marketing to design and implement effective campaigns.
• Ability to conduct Market Research and analyze data to identify trends, opportunities, and customer needs.
• Effective Communication skills to collaborate with teams, present ideas, and interact with clients or partners.
• Sales awareness or experience to support lead generation and conversion activities.
• Bachelor's degree in Marketing, Business, or a related field (or equivalent practical experience).
• Basic understanding of digital marketing tools and social media platforms.
• Comfort working on-site in Rajkot, with the ability to manage multiple tasks and deadlines.
• Proactive, detail-oriented, and willing to learn and adapt in a fast-moving environment.