Digital Marketing Executive

Foniton; Rajkot; On-site; INR 300,000 - 540,000; Full time

Job summary

Foniton is seeking a Digital Marketing Executive to plan and implement campaigns from Rajkot on-site. You will manage social media, create web content, coordinate promotions, and monitor performance with analytics tools to boost store visits and online engagement.

The role requires collaboration with retail and product teams, market trend analysis, and data-driven improvements to strengthen brand reach in a fast-paced retail environment.

Qualifications

• Candidates should have strong marketing skills with campaign planning and execution.
• Candidates should have effective communication for clear messaging and cross-functional collaboration.
• Candidates should have social media marketing skills to manage platforms and engage audiences.
• Candidates should have web content writing skills to create accurate, compelling digital content.
• Candidates should have web analytics skills to measure performance and optimize campaigns.
• Bachelor’s degree in Marketing, Business, Communications or related field.
• Proficiency with digital marketing tools (Meta, Google tools) and basic SEO knowledge.
• Ability to work on-site in Rajkot and manage multiple projects in a fast-paced retail environment.

Responsibilities

• Plan and execute digital marketing campaigns to drive footfall and online engagement.
• Collaborate with retail and product teams to align marketing activities with store events and launches.
• Monitor campaign performance using analytics tools and optimize for brand visibility.

Skills

Campaign planning

Communication skills

Social media marketing

Web content writing

Web analytics

SEO knowledge

Education

Bachelor’s degree in Marketing or related field

Tools

Meta Ads

Google Analytics

SEO tools

Content management systems

Job description

Company Description

Foniton Global Pvt Ltd is a leading retail chain in Gujarat, specializing in consumer electronics and home appliances. The company is known for offering high-quality products, including Trovec LED TVs, at affordable prices, delivering strong value to customers. With 10+ stores across Gujarat and ambitious expansion plans, Foniton provides opportunities to grow within a fast-evolving retail environment. The organization focuses on enhancing the shopping experience, customer satisfaction, and bringing innovative products to market. Team members join a customer-centric culture that values reliability, service excellence, and continuous improvement.

Role Description

This is a full-time, on-site Digital Marketing Executive role based in Rajkot. The Digital Marketing Executive will plan and execute digital marketing campaigns to drive footfall to stores and increase online engagement. Daily responsibilities include managing social media channels, creating web and social content, coordinating promotions, and monitoring campaign performance using web analytics tools. The role involves collaborating with retail and product teams to align marketing activities with store events, new product launches, and brand guidelines. The executive will also analyze market trends, track competitors, and suggest data-driven improvements to enhance brand visibility and customer reach.

Qualifications

• Candidates should possess strong Marketing skills, including campaign planning and execution.
• Candidates should possess effective Communication skills for clear messaging and cross-functional collaboration.
• Candidates should possess Social Media Marketing skills for managing platforms and engaging audiences.
• Candidates should possess Web Content Writing skills to create accurate, compelling digital content.
• Candidates should possess Web Analytics skills to measure performance and optimize campaigns.
• Relevant qualifications such as a bachelor’s degree in Marketing, Business, Communications, or a related field.
• Proficiency with common digital marketing tools and platforms (e.g., Meta, Google tools) and basic SEO knowledge.
• Ability to work on-site in Rajkot, manage multiple projects, and adapt in a fast-paced retail environment.