Marketing Executive

Varun Beverages Limited; Jodhpur; On-site; INR 300,000 - 600,000; Full time

Job summary

Varun Beverages Limited is seeking a Marketing Executive (Branding - BTL) to develop and execute innovative branding campaigns. You will collaborate with internal and external teams to drive brand awareness, manage budgets, and analyze campaign performance through field data and market insights.

The role requires organization, creative thinking, and willingness to travel for field visits. Two-wheeler license and daily field work are essential requirements for this position.

Qualifications

• Bachelor's degree in marketing, communications, or related field.
• 2+ years of experience in branding or marketing.
• Excellent written and verbal communication skills.
• Strong project management skills with ability to prioritize multiple projects.

Responsibilities

• Develop and execute branding strategies to increase brand awareness and engage customers.
• Conduct market research to identify opportunities and trends.
• Collaborate with cross-functional teams to align branding with marketing objectives.
• Create and manage budgets for branding campaigns.
• Maintain relationships with external vendors for quality deliverables within budget.
• Handle New Product Launch with Display/POSM materials.
• Market mapping and data management.
• Monitor and report branding campaign performance using relevant metrics.
• Stay updated with industry trends and best practices.

Skills

Branding

Marketing

Communication

Project management

Education

Bachelor's degree in marketing/related field

Job description

Job description

Job Overview

The Marketing Executive (Branding - BTL) will be responsible for creating and executing innovative branding strategies that align with our company's goals and objectives. This role requires a highly organized, detail-oriented individual who is able to manage multiple projects simultaneously and work collaboratively with internal teams and external vendors. The ideal candidate will have a deep understanding of branding and marketing concepts, as well as experience in executing successful branding campaigns.

Key Responsibilities

• Develop and execute branding strategies to increase brand awareness and drive customer engagement
• Conduct market research and analysis to identify opportunities and trends in the industry
• Collaborate with cross-functional teams to ensure branding initiatives are aligned with overall marketing objectives
• Create and manage budgets for branding campaigns
• Develop and maintain relationships with external vendors to ensure quality deliverables within budget
• New Product Launch - Handling New Product Launch with the help of Display, POSM like Banner, Posters, etc.
• Market Mapping & Data Management
• Adherence to the guidelines given by unit Marketing Manager
• Monitor and report on the success of branding campaigns using relevant metrics
• Stay up-to-date with industry trends and incorporate best practices into branding strategies
• Conduct field visits to gather data, insights and conduct competitor analysis

Requirements

• Bachelor's degree in marketing, communications, or a related field
• 2+ years of experience in branding or marketing
• Excellent written and verbal communication skills
• Strong project management skills and ability to prioritize multiple projects
• Creative thinking and ability to develop innovative branding strategies
• Two-wheeler required with motorcycle with gear license
• Willingness to travel for field visits - DAILY FIELD WORK & Outstation travel required.

We are an equal opportunity employer and welcome candidates of all genders, backgrounds, and experiences to apply for this position.