Marketing Executive

Layam; Dadri, New Delhi, Gurugram District; On-site; INR 350,000 - 550,000; Full time

Job summary

Layam in India is seeking a seasoned marketing professional to lead brand communications and drive impactful campaigns from concept to delivery.

You will execute ATL campaigns, develop marketing collateral, coordinate with media agencies and designers, and create content for digital, print, and internal channels.

The role also involves market research, competitive analysis, campaign performance tracking, and ensuring consistent brand messaging across cross‑functional teams.

Qualifications

• Postgraduate in Marketing, Mass Communication, Public Relations, or related field.
• Regular full-time education only; distance education not considered.
• No arrears/backlogs/reappearances in academics.
• Cleared all examinations in the first attempt.
• Minimum 70% marks throughout academics.

Responsibilities

• Execute ATL campaigns and advertising activities.
• Develop marketing collateral, brochures, and communication materials.
• Coordinate with media agencies, vendors, and designers.
• Create content for digital, print, and internal communication channels.
• Conduct market research, competitor analysis, and campaign performance tracking.
• Manage product photoshoots and brand communication assets.
• Handle media relations, PR activities, and crisis communication.
• Monitor budgets, campaign effectiveness, and communication KPIs.
• Collaborate with cross-functional teams to ensure consistent brand messaging.

Skills

ATL campaign execution

Collateral development

Content creation

Market research

Brand communication

Education

Postgraduate in Marketing, Mass Communication, Public Relations, or related field

Regular full-time education (no distance)

No arrears/backlogs/reappearances

First attempt clearance of all exams

Minimum 70% marks throughout academics

Job description

Qualification:

• Postgraduate in Marketing, Mass Communication, Public Relations, or a related field.
• Education should be through regular full-time courses only. Distance education qualifications will not be considered.
• Candidates should have no history of arrears, backlogs, or reappeared examinations at any stage of their academic career.
• Only candidates who have successfully cleared all examinations in the first attempt will be considered.
• Candidates must have secured a minimum of 70% marks throughout their academic qualifications.

Key Responsibilities:

• Execute ATL campaigns and advertising activities.
• Develop marketing collateral, brochures, and communication materials.
• Coordinate with media agencies, vendors, and designers.
• Create content for digital, print, and internal communication channels.
• Conduct market research, competitor analysis, and campaign performance tracking.
• Manage product photoshoots and brand communication assets.
• Handle media relations, PR activities, and crisis communication.
• Monitor budgets, campaign effectiveness, and communication KPIs.
• Collaborate with cross-functional teams to ensure consistent brand messaging.