Marketing Executive

VARUN BEVERAGES LIMITED; Jaipur; On-site; INR 300,000 - 420,000; Full time

Job summary

VARUN BEVERAGES LIMITED in Jaipur seeks a Marketing Executive to drive BTL marketing activities and coordinate product launches with displays and POSM. You will work under the unit Marketing Manager to seize market opportunities and support regional branding efforts.

You will also assist the sales team on-ground, monitor brand performance, manage data for the territory, and keep tabs on competitor activity and promotional schemes to inform strategic actions.

Qualifications

• Must have proven experience as a Marketing Executive or in a relevant role.
• Ability to identify opportunities in the market and act quickly on them.
• Ability to grasp and adapt to the business environment rapidly.

Responsibilities

• Handle core marketing BTL activity of the assigned area.
• Coordinate New Product Launches with Display and POSM like banners and posters.
• Support the sales team with on-ground marketing elements execution.
• Monitor brand performance and distribution of the brand portfolio in the territory.
• Conduct market mapping and manage data, tracking competitor launches and schemes.

Skills

Marketing execution

Market opportunities

Business adaptability

Job description

Job Description:

KEY ACCOUNTABILITIES

Accountabilities Scope of work BTL Marketing

• Handling the core marketing BTL activity of assigned Area.

New Product Launch

• Handling New Product Launch with the help of Display, POSM like Banner, Posters, etc
• Adherence to the guidelines given by unit Marketing Manager

Sales Team Support

• Effectively utilize the marketing elements allotted for the assigned territory
• Help the sales team with the on ground marketing elements execution.
• Tracking Brand Performance and Distribution of Brand Portfolio in the assigned territory

Market Mapping & Data Management

• Keep an eye on Competitor new launch and Scheme driven by them in the territory like LRB, CSD.
• Data update and analysis for the unit.

SKILLS REQUIRED

Functional Skills

• Proven experience as a Marketing Executive or relevant role
• Ability to understand opportunities in the market and act quickly on them.
• Ability to quickly grasp and adapt to the business

Functional Expert Behavioral Skills

• Good Interpersonal Skills
• Good Communication Skills
• Self-motivated with a results-driven approach
• High level of confidence and strong focus on delivering results with high drive and energy

Requirements