Marketing Executive

Digivance Solutions; Hyderabad; On-site; INR 600,000 - 1,000,000; Full time

Job summary

Digivance Solutions is seeking a Defense Sector Marketing Executive to develop and execute marketing strategies for defense products aimed at government agencies and military forces. The role includes conducting market analysis, developing product positioning, and managing tenders.

Ideal candidates should have a strong understanding of defense technologies and military procurement processes, along with excellent communication skills. This position offers an opportunity to engage with key stakeholders in a dynamic industry.

Qualifications

• Strong knowledge of military procurement processes and tendering requirements.
• Proven experience in executing marketing strategies and engaging stakeholders.
• Ability to conduct market analysis and interpret data for insights.

Responsibilities

• Conduct market analysis on defense trends and competitor activity.
• Develop strategies for product positioning in military applications.
• Prepare proposals and technical documentation for RFIs and RFPs.
• Build relationships with military and government agencies.
• Support sales teams with technical input during negotiations.
• Plan and execute marketing campaigns across various channels.
• Monitor regulations and emerging technologies in the defense sector.
• Organize and represent the company at industry events.

Skills

Understanding of defense technologies

Excellent communication skills

Strong analytical ability

Confident presentation skills

Education

Background in engineering or aerospace

Job description

A Defense Sector Marketing Executive will develop and execute marketing strategies to promote defense products and services to government agencies, military forces, and other stakeholders. The role requires deep knowledge of military procurement processes, technical specifications, and market trends, plus strong relationship-building skills to generate new business.

Key responsibilities:

• Market analysis: conduct in‑depth research on defense market trends, competitor activity, and identify new opportunities.
• Product positioning: develop and implement strategies to position defense products, highlighting technical benefits for military applications.
• Tender management: prepare proposals, technical documentation, and presentations for RFIs and RFPs.
• Customer relationship management: build and maintain relationships with military officers, procurement officials, and government agencies.
• Sales support: collaborate with sales teams to provide technical input and support during presentations and negotiations.
• Marketing communications: plan and execute campaigns across trade shows, conferences, publications, digital channels, and PR.
• Market intelligence: monitor regulations, government policies, and emerging technologies in the defense sector.
• Event management: organize and represent the company at industry events and exhibitions.

Required skills & qualifications:

• Strong understanding of defense technologies, military equipment, and technical specifications.
• Familiarity with government procurement procedures, Defense Procurement Policy (DPP), and tendering/compliance requirements.
• Excellent communication and interpersonal skills for stakeholder engagement.
• Proven experience in developing and executing marketing strategies, market segmentation, positioning, and branding.
• Strong analytical ability to interpret market data and generate actionable insights.
• Confident presentation skills for client and stakeholder briefings.
• Background in engineering, aerospace, or related technical field is advantageous.