Marketing Director

MADTECH.AI; Bengaluru; On-site; INR 3,500,000 - 7,500,000; Full time

Job summary

MADTECH.AI is seeking a Marketing Director in Bengaluru who will own end-to-end marketing across Brand, Demand Gen, Product Marketing, Lifecycle Growth, and Partnerships. The role combines strategic vision with hands-on execution and the opportunity to scale the function as the business grows.

You will lead the marketing agenda in alignment with revenue and brand objectives, work with senior leadership, and drive multi-channel campaigns across ABM, SEO, content, events, and partnerships to

Responsibilities

• Own the end-to-end marketing strategy across Brand, Demand Generation, Product Marketing, Lifecycle Growth, and Partnerships.
• Manage a small team while staying hands-on with scope to scale the function over time.
• Define integrated go-to-market strategies across services-led and product-led growth motions.
• Partner with senior leadership to align marketing priorities with revenue, pipeline, and brand objectives.
• Build scalable marketing operating rhythms, playbooks, and execution discipline.

Job description

This role will own end-to-end marketing strategy across Brand, Demand Generation, Product Marketing, Lifecycle Growth, and Partnerships, driving measurable business outcomes including awareness, pipeline growth, customer acquisition, ARR expansion, and market leadership.

The Marketing Director will manage a small team while remaining highly hands-on, with scope to scale the function over time.

Key Responsibilities

• Own the overall marketing vision and roadmap across iSOCRATES and MADTECH.AI
• Define integrated go-to-market strategies across services-led and product-led growth motions
• Partner with senior leadership to align marketing priorities with revenue, pipeline, and brand objectives
• Build scalable marketing operating rhythms, playbooks, and execution discipline

Brand Building & Market Positioning

• Strengthen iSOCRATES’ leadership position in the MarTech, AdTech, DataAnalytics, and AI ecosystem
• Establish MADTECH.AI as a differentiated AI platform in marketing decision intelligence
• Drive consistent brand narrative, thought leadership, and category presence across both offerings
• Lead PR, content, community, and event-driven brand visibility

Demand Generation & Revenue Pipeline Growth

• Lead multi-channel demand generation programs across: GEO, SEO, Paid/Owned/Earned Media, LinkedIn, ABM, Email, Content, Partnerships, Communities, Events
• Drive awareness and qualified pipeline growth across both:
• Enterprise professional services opportunities (iSOCRATES)
• SaaS trials, demos, and subscriptions (MADTECH.AI)
• Work with CRO and Product leaders to optimize CAC, ROI, funnel performance, and lead-to-revenue conversion and retention

Product Marketing & MADTECH.AI Growth

• Own product positioning, messaging, competitive intelligence, and launch strategy for MADTECH.AI
• Partner with Product to improve onboarding, activation, adoption, and in-app expansion journeys
• Enable product-led growth through lifecycle nudges, guided flows, and retention mechanisms

Lifecycle Marketing, Retention & Expansion

• Build customer engagement strategies that improve retention and expansion across both business lines
• Partner with Customer Success to reduce churn and drive upsells/extensions
• Develop customer advocacy programs including case studies, testimonials, and referral models

Marketing Analytics, Ops & Automation

• Own dashboards and reporting across CAC, LTV, churn, activation, retention, and ARR impact
• Implement scalable marketing operations and automation using HubSpot, Salesforce, GA4, Mixpanel/PostHog, BI tools, and AI workflows
• Drive experimentation culture through A/B testing, funnel optimization, and attribution

Partnerships & Ecosystem Growth

• Build strategic alliances with platforms, agencies, communities, and industry bodies
• Develop co-marketing programs, affiliate/referral initiatives, and ecosystem-driven GTM
• Scale presence across key industry events and vertical associations

Team Leadership & Hands-on Execution

• Manage and mentor a growing marketing team while remaining deeply involved in execution
• Build future-ready structures for brand, growth, content, and product marketing functions