Marketing Data Analyst

Global Business Travel Group; Gurugram District; On-site; INR 700,000 - 1,200,000; Full time

Benefits offered by this job

Flexible benefits

Travel perks

Learning platform access

Job summary

American Express Global Business Travel is seeking a data analytics professional in Gurgaon to develop dashboards tracking lead generation performance, funnel conversion, and ROI. The role emphasizes self-service analytics, scalable data models, and cross-functional collaboration with marketers and analysts.

You will translate business requirements into impactful visualizations, work with SQL and Python/R for modeling, and contribute to robust attribution and forecasting frameworks.

Qualifications

• 3–5 years in a data analyst or marketing analytics role involving statistical or attribution modeling.
• Strong SQL skills; comfort with Python or R for modeling work
• Understanding of GTM concepts: attribution, funnel performance, ROI modeling, segmentation, lifecycle analytics, pipeline and forecasting
• Familiarity with BI tools (e.g., Tableau, data modeling/DAX experience for Power BI) and data warehouse environments (Snowflake, BigQuery)
• Excellent communication skills; able to distill complex data into clear, actionable insights
• Experience working in cross-functional environments with marketers, analysts, and technical teams

Responsibilities

• Dashboarding and reporting development for lead generation performance, funnel conversion, and marketing ROI
• Build scalable datasets and self-service reporting layers
• Translate business requirements into effective data visualizations and reporting structures
• Develop data models supporting marketing analytics and reporting
• Collaborate with teams to identify metrics and analytical frameworks
• Work with large datasets to enable accurate and scalable reporting
• Implement anomaly detection, trend identification, and insight generation

Skills

SQL

Python/R

Tableau

Power BI

Communication

Tools

Snowflake

BigQuery

DAX (Power BI)

Job description

What You’ll Do

Dashboarding & Reporting Development Compose, build, and maintain dashboards that monitor lead generation performance, funnel conversion, and marketing return on investment Ensure dashboards are intuitive, performant, and aligned with collaborator requirements Enable self-service analytics by building scalable datasets and user-friendly reporting layers Continuously optimize reporting for usability, scalability, and performance Translate defined business and analytics requirements into effective data visualizations and reporting structures

Data Modeling & Advanced Analytics Enablement Develop and maintain data models that support marketing analytics and reporting Collaborate with collaborators to identify business problems, goals, and critical metrics to develop analytical frameworks Support in crafting models for attribution (first-touch and multi-touch), lead generation targets, funnel conversion, and return on investment Ensure consistent definitions and logic across reporting layers Work with large datasets to enable accurate and scalable reporting Implement solutions for anomaly detection, trend identification, and insight generation using advanced technology

What We’re Looking For

3–5 years in a data analyst or marketing analytics role involving statistical or attribution modeling

Strong SQL skills; comfort with Python or R for modeling work

Understanding of GTM concepts: attribution, funnel performance, return on investment modeling, segmentation, lifecycle analytics, pipeline and forecasting

Familiarity with BI tools (e.g., Tableau, data modeling/DAX experience for Power BI) and data warehouse environments (e.g., Snowflake, BigQuery)

Excellent communication skills; able to distill complex data into clear, actionable insights

Experience working in cross-functional environments with marketers, analysts, and technical teams

Location Gurgaon, India

Benefits

Work and life: Find your happy medium at Amex GBT. Flexible benefits are tailored to each country and start the day you do. These include health and welfare insurance plans, retirement programs, parental leave, adoption assistance, and wellbeing resources to support you and your immediate family . Travel perks: get a choice of deals each week from major travel providers on everything from flights to hotels to cruises and car rentals.

Develop the skills you want when the time is right for you, with access to over 20,000 courses on our learning platform, leadership courses, and new job openings available to internal candidates first.

A ll applicants will receive equal consideration for employment without regard to age, sex, gender (and characteristics related to sex and gender), pregnancy (and related medical conditions), race, color, citizenship, religion, disability, or any other class or characteristic protected by law.

INCLUSION & DIVERSITY

We strive to champion Inclusion in every aspect of our business at Amex GBT. You can connect with colleagues through our global INclusion Groups, centered around common identities or initiatives, to discuss challenges, obstacles, achievements, and drive company awareness and action.