Marketing & Creative Strategist

Dermalist Skincare; Mumbai; On-site; INR 900,000 - 1,500,000; Full time

Job summary

Dermalist Skincare in Mumbai is seeking a Marketing & Creative Strategist who can blend strategic thinking with creative execution to build impactful campaigns and strengthen brand communication. You will concept campaigns, product launches, content themes and brand stories, and partner with content, design, influencer, performance marketing and product teams to maintain a consistent brand voice.

Experience: 3–6 years in Marketing or Brand/Creative Strategy, with skincare/beauty or D2C exposure

Qualifications

• 3–6 years of experience in Marketing, Brand Strategy, Creative Strategy, or a similar role.
• Experience in Skincare, Beauty, D2C, FMCG, or Lifestyle is preferred.
• Strong understanding of branding, digital marketing, social media, and consumer behaviour.
• Excellent creative thinking, storytelling, communication, and presentation skills.

Responsibilities

• Develop and execute marketing and creative strategies aligned with business goals.
• Conceptualise campaigns, product launches, content themes, and brand stories.
• Identify consumer, skincare, beauty, and market trends to develop relevant opportunities.
• Create creative briefs, campaign messaging, and content directions.
• Collaborate with content, design, influencer, performance marketing, and product teams.
• Maintain consistency in brand voice, positioning, and communication.
• Analyse campaign performance and use insights to improve future strategies.
• Support new product launches, seasonal campaigns, and brand initiatives.

Skills

Marketing strategy

Brand strategy

Creative strategy

Digital marketing

Social media

Storytelling

Communication

Presentation skills

Job description

Experience: 3–6 Years

Employment Type: Full-time

About the Role

Dermalist is looking for a Marketing & Creative Strategist who can combine strategic thinking with creativity to build impactful campaigns, strengthen brand communication, and drive consumer engagement.

Key Responsibilities

• Develop and execute marketing and creative strategies aligned with business goals.
• Conceptualise campaigns, product launches, content themes, and brand stories.
• Identify consumer, skincare, beauty, and market trends to develop relevant opportunities.
• Create creative briefs, campaign messaging, and content directions.
• Collaborate with content, design, influencer, performance marketing, and product teams.
• Maintain consistency in brand voice, positioning, and communication.
• Analyse campaign performance and use insights to improve future strategies.
• Support new product launches, seasonal campaigns, and brand initiatives.

Requirements

• 3–6 years of experience in Marketing, Brand Strategy, Creative Strategy, or a similar role.
• Experience in Skincare, Beauty, D2C, FMCG, or Lifestyle is preferred.
• Strong understanding of branding, digital marketing, social media, and consumer behaviour.
• Excellent creative thinking, storytelling, communication, and presentation skills.
• Ability to balance creative ideas with business objectives and performance.