Marketing Coordinator

College Smart; Panchkula; On-site; INR 300,000 - 540,000; Full time

Job summary

College Smart and Young Founder Summit in Panchkula is seeking a full-time Marketing Coordinator to lead multi-channel campaigns across both brands. You will coordinate content creation, event marketing, and school outreach, translating student achievements into compelling content and driving registrations.

Based on-campus with periodic travel to schools, fairs, and expos, you will collaborate with counselling to showcase outcomes, manage social media, Canva design, paid ads, and email/WhatsApp

Qualifications

• Excellent written and verbal communication for students, parents, and partners.
• Proficiency in Canva and Google Sheets.
• Experience with Meta Ads Manager; knowledge of Google Ads is a plus.
• Experience with email and WhatsApp marketing platforms.
• Proven ability to plan and coordinate multi-channel campaigns and events.
• Willingness to travel to schools, fairs, and expos.
• Bachelor's degree in Marketing, Communications, Business, or a related field preferred.

Responsibilities

• Manage all social media channels for both brands, including content planning, publishing, and engagement.
• Create marketing content in Canva, including posts and reels.
• Document student work, projects, and admissions outcomes with the counselling team.
• Maintain a student-first brand voice across communications; training provided.
• Drive registrations for Young Founder Summit through school sessions and workshops.
• Plan and execute email and WhatsApp campaigns for both organisations.
• Manage paid campaigns on Meta and Google Ads; track budgets and report performance.
• Represent College Smart and Young Founder Summit at schools and education fairs; build partnerships.
• Own and maintain the organisational database with confidentiality.
• Track and report campaign performance, including sources, registrations, reach, and engagement.

Skills

Strong communication

Content creation

Campaign management

Social media management

Canva

Google Sheets

Meta Ads Manager

Google Ads

Email marketing

WhatsApp marketing

Event coordination

Education

Bachelor's degree in Marketing/Communications/Business or related field

Tools

Canva

Google Sheets

Meta Ads Manager

Google Ads

Email platforms

WhatsApp marketing platforms

Job description

College Smart and Young Founder Summit | Panchkula | Full-time, on-site

Marketing Coordinator

Company Description

College Smart is a career and college consulting organization that guides students to top universities across the globe. Learners supported by College Smart have secured admissions to Ivy League and other leading institutions in the US, UK, Canada, Australia, Europe, and India, for both undergraduate and postgraduate programs. The organization offers comprehensive services including career counselling, college counselling, profile building, scholarship application support, and application guidance, along with structured support on essays, interviews, and resumes.

Young Founder Summit is our annual three-day entrepreneurship programme for high school students, culminating in live pitches to angel investors. The 2026 edition hosted 135 students from more than 44 schools. The two organizations operate as complementary brands with a shared commitment to student outcomes.

Role Description

The Marketing Coordinator will lead the planning and execution of marketing initiatives across both College Smart and Young Founder Summit. This is a full-time, on-site role based in Panchkula, with periodic travel for school visits, fairs, and expos.

The role combines content creation, campaign management, event-led marketing, and relationship building. The Marketing Coordinator will work closely with the counselling team to translate student achievements into compelling public-facing content, drive registrations for Young Founder Summit, and represent and build partnerships for both organizations externally. Performance will be evaluated against agreed metrics, reviewed monthly.

Key Responsibilities

• Manage all social media channels for both brands, including Instagram, LinkedIn, and Facebook, covering content planning, publishing, and community engagement.
• Create and design marketing content in Canva, including static posts, reels, and repurposed archive material, spanning knowledge-led content, event coverage, workshop recaps, and promotional campaigns.
• Collaborate with the counselling team to document and showcase student work, projects, and admissions outcomes.
• Maintain a consistent, student-first brand voice across all communications. Training will be provided.
• Drive registrations for Young Founder Summit through school sessions, workshops, and original event formats designed to build interest and reach, worked on together with Founder
• Plan and execute email marketing and WhatsApp campaigns for both organizations.
• Manage paid campaigns on Meta, and on Google Ads where applicable, including budget tracking and performance reporting.
• Represent College Smart and Young Founder Summit at schools, education fairs, expos, and partner events, and build and maintain those relationships over time; Build external partnerships and pitch proposals
• Own and maintain the organizational database, ensuring accuracy, currency, and confidentiality of student and family information.
• Track and report on campaign performance, including enquiry sources, registrations, reach, and engagement.

Qualifications

• Strong communication and writing skills, with the ability to produce clear, engaging content for students, parents, and institutional partners.
• Proficiency in Canva and Google Sheets is required.
• Proficiency in Meta Ads Manager is appreciated. Working knowledge of Google Ads is a plus.
• Experience with email and WhatsApp marketing platforms.
• Demonstrated ability to plan and coordinate events, workshops, and multi-channel campaigns.
• Confidence presenting to groups of students, parents, and school leadership, and willingness to travel as required.
• Genuine interest in student success, and familiarity with, or willingness to learn, the student journey across career counselling, profile building, and college counselling at undergraduate and postgraduate levels.
• A proactive, creative approach, with the ability to originate ideas rather than execute briefs alone.
• High standards of integrity in handling confidential student and family data.
• Bachelor's degree in Marketing, Communications, Business, or a related field is preferred.
• Prior experience in marketing, education services, or consulting is beneficial.