Marketing Content Manager

Goela School of Finance LLP; Dadri; On-site; INR 600,000 - 800,000; Full time

Job summary

Goela School of Finance LLP is seeking a content leader to own our social presence across Instagram and YouTube. You will plan, shoot, script, and guide the team to produce on-brand content that generates leads from day one, while working closely with the founders to shape the brand narrative.

You will operate hands-on, from planning to publishing, with a focus on quick graphics using AI tools and on-set participation in shoots.

Qualifications

• 2–4 years in content, social media, or brand.
• Some experience guiding a small team (editors, designers, or freelancers).
• Can both plan and ship content with hands-on execution.
• Knowledge of Instagram and YouTube formats and hooks.

Responsibilities

• Own the content plan across Instagram and YouTube for the company and founders.
• Create content that drives leads, not just views or likes.
• Oversee the full journey from idea to posted content for short and long formats.
• Guide editors and designers to keep outputs on-brand and on-plan.
• Join shoots, help with scripts, and contribute quick graphics with AI tools.
• Track performance, reports, and use insights to refine the plan.

Skills

Content strategy

Team leadership

Instagram

YouTube

Lead generation

AI tools

Job description

Own our content and socials end to end - the strategy, the execution, and the team that ships it.

Role Overview

We're Goela School of Finance — a finance-education brand. Content is how we grow: Instagram, YouTube, and the founders' own pages. We've built a big audience — 1.2 million followers across our channels — and a lot of our leads come straight from that content. Right now it all happens in bits and pieces. We want one person to own it — plan what we post, run it across every channel, and make sure everything that goes out looks good, fits our brand, and brings in leads.

This is an ownership role. You'll plan the content, get hands‑on (join shoots, help with scripts, make quick graphics), and guide our editors and designers so what they make matches the plan. You'll own all our social media — both the company's and the founders'.

If you're good at planning content but also love actually making things happen — the kind of person who quickly makes a banner with an AI tool instead of waiting on someone — this is a great seat, working right next to the founders.

What you'll own:

• The content plan across Instagram, YouTube, and the founders' and company pages — what we post, why, and how it grows our audience.
• Content that brings in leads — a big part of our leads come from our organic content, so you plan and post with leads in mind, not just views and likes. This is the lens for everything you make.
• The full journey — from idea to posted, for both short videos and long ones.
• The team's output — guide our editors and designers so what they make fits the plan and looks good. You make sure the right thing goes out.
• Shoots — be on set with the founders, help with scripts and flow, keep things on track.
• Some scripting — shape the hooks and ideas. You don't have to write every word, but you guide the content.
• Quick graphics — use AI tools to make simple things yourself (banners, carousels, small graphics), so the editors and designers aren't pulled in for every little thing.
• The numbers — track what's working, including the leads content brings in, and use it to make the plan better.

You'll do well here if you:

• Have about 2–4 years in content, social media, or brand — and some experience guiding a small team (editors, designers, or freelancers).
• Can both plan and do — set a content plan, and also roll up your sleeves to ship it.
• Know Instagram and YouTube well — the formats and hooks that actually make content grow.
• Understand that content should drive leads, not just likes — you think about what turns a viewer into a lead.
• Are comfortable using AI tools for quick graphics and content tasks, to work faster and take load off the team.
• Can guide creatives — give a clear brief, hold a standard, and keep things on-brand.
• Are interested in finance and markets, or can pick it up fast — you'll be shaping finance content.

Experience growing social pages, or a founder's personal brand, is a big plus. We care about what you've actually made and grown more than your degree.

What's in it for you:

• A 1.2M audience already in place — your work reaches a lot of people from day one and compounds fast.
• Full ownership of our content — your plan, your calls, your channels.
• A seat right next to the founders, shaping how the brand shows up in public.
• Room to grow into leading a bigger content team as we grow.
• Variety — planning, making, shoots, and guiding the team, not one narrow job.

The setup:

• Experience: 2–4 years, ideally with some experience guiding a team.
• Pay: ₹6–8 LPA, based on your experience and what you've built.

How we'll measure the role

On the content that goes out and how it grows us — reach, engagement, audience growth, and, importantly, the leads your content brings in — plus how smoothly the whole content setup runs.