Marketing Automation Specialist(Oracle Eloqua)

WPP Production India [Marketing Operations Studios]; Gurugram District; On-site; INR 3,000,000 - 5,500,000; Full time

Job summary

WPP Production India [Marketing Operations Studios] is seeking a hands-on Oracle Eloqua Technical Lead to own technical delivery and service transition for global marketing operations. Translate business briefs into scalable campaign solutions, establish delivery workflows, manage CRM dependencies, and ensure reliable execution across markets.

The role demands 10+ years in marketing automation with 5+ years hands-on Eloqua experience, platform ownership, and deep expertise in campaigns,

Qualifications

• 10+ years in marketing automation or marketing technology, including 5+ years of hands-on Eloqua experience.
• Proven ownership of the platform, or managed-service transition.
• Experience delivering complex campaigns for global enterprise clients across multiple markets.
• Strong expertise in Eloqua campaign configuration, automation, personalization, forms, landing pages, data & journey management.
• Hands-on CRM integration experience with the client’s CRM platform.
• Strong HTML/CSS, troubleshooting, technical documentation, and testing skills; working knowledge of APIs and integration concepts.
• Demonstrated ownership from discovery through production stabilization, with minimal supervisory intervention.

Responsibilities

• Own technical discovery and transition from incumbent agencies or client teams into the delivery model.
• Assess existing campaigns, assets, templates, workflows, data structures, integrations, and operational dependencies.
• Develop transition plans covering knowledge transfer, access readiness, documentation, shadowing, reverse shadowing, pilot execution, cutover and hyper care.
• Establish standard operating procedures, technical runbooks, QA checklists, and clear ownership.
• Define readiness and acceptance criteria, close knowledge gaps, and protect continuity of live campaigns during handover.
• Able to design, configure, and troubleshoot campaign and program workflows, including nurture logic, decision rules, exclusions, and re-entry conditions.
• Establish controlled intake, requirements validation, build, peer review, client approval, deployment, and reporting workflows.
• Standardize naming conventions, reusable components, documentation, and handoffs.
• Identify automation opportunities that reduce manual effort without weakening quality or approval controls.
• Own testing for rendering, links, content accuracy, personalization, basic accessibility, and deployment readiness.
• Validate that campaign logic and data flows were included in the approved scope.
• Maintain defect logs, conduct root-cause analysis, and implement preventive improvements.
• Assess complexity and delivery effort, manage dependencies, and flag changes affecting volume, functionality, platform, or service commitments.
• Act as the primary technical contact for global and regional client stakeholders.
• Lead discovery, solution walkthroughs, transition reviews, and technical issue-resolution discussions.
• Coordinate localization, regional requirements, time-zone dependencies, and global standards.
• Communicate risks early, present practical options, and elevate with a recommended resolution.
• Mentor delivery specialists while remaining capable of personally building and troubleshooting complex solutions.

Skills

Marketing automation

Eloqua hands-on

Platform ownership

Campaign design and troubleshooting

HTML/CSS troubleshooting

Technical documentation

Cross-market delivery

Tools

Oracle Eloqua

CRM integration

APIs

Job description

• We are seeking a hands‑on Oracle Eloqua Technical Lead to independently own technical delivery and service transition for global marketing operations.
• The successful candidate will translate business briefs into scalable campaign solutions, establish delivery workflows, manage CRM dependencies, and ensure reliable execution across markets.
• This is an execution‑oriented technical leadership role.

What will you do?

1. Service transition and operational readiness

• Own technical discovery and transition from incumbent agencies or client teams into the delivery model.
• Assess existing campaigns, assets, templates, workflows, data structures, integrations, and operational dependencies.
• Develop transition plans covering knowledge transfer, access readiness, documentation, shadowing, reverse shadowing, pilot execution, cutover and hyper care.
• Establish standard operating procedures, technical runbooks, QA checklists, and clear ownership.
• Define readiness and acceptance criteria, close knowledge gaps, and protect continuity of live campaigns during handover.

2. Campaign automation and delivery workflows

• Able to design, configure, and troubleshoot campaign and program workflows, including nurture logic, decision rules, exclusions, and re‑entry conditions.
• Establish controlled intake, requirements validation, build, peer review, client approval, deployment, and reporting workflows.
• Standardize naming conventions, reusable components, documentation, and handoffs.
• Identify automation opportunities that reduce manual effort without weakening quality or approval controls.

3. CRM and data management

• Own technical assessment and troubleshooting of Eloqua‑to‑CRM dependencies within agreed scope.
• Work with client CRM teams on field mappings, synchronization rules, lead routing, campaign responses, and data reconciliation.
• Understand contact and account data, Custom Data Objects, segmentation, lead scoring, and marketing‑to‑sales handoffs.
• Diagnose synchronization failures, duplicate records, missing data, and integration errors.
• Assess new integration requirements and provide impact, effort and dependency estimates before implementation.

4. Quality and scope governance

• Own testing for rendering, links, content accuracy, personalization, basic accessibility, and deployment readiness.
• Validate that campaign logic and data flows were included in the approved scope.
• Maintain defect logs, conduct root‑cause analysis, and implement preventive improvements.
• Assess complexity and delivery effort, manage dependencies, and flag changes affecting volume, functionality, platform, or service commitments.

5. Global client engagement and independent ownership

• Act as the primary technical contact for global and regional client stakeholders.
• Lead discovery, solution walkthroughs, transition reviews, and technical issue‑resolution discussions.
• Coordinate localization, regional requirements, time‑zone dependencies, and global standards.
• Communicate risks early, present practical options, and elevate with a recommended resolution.
• Mentor delivery specialists while remaining capable of personally building and troubleshooting complex solutions.

What will you need?

• 10+ years in marketing automation or marketing technology, including 5+ years of hands‑on Eloqua experience.
• Proven ownership of the platform, or managed‑service transition.
• Experience delivering complex campaigns for global enterprise clients across multiple markets.
• Strong practical expertise in Eloqua campaign configuration, automation, personalization, forms, landing pages, data & journey management.
• Hands‑on CRM integration experience with the client’s CRM platform.
• Strong HTML/CSS, troubleshooting, technical documentation, and testing skills; working knowledge of APIs and integration concepts.
• Demonstrated ownership from discovery through production stabilization, with minimal supervisory intervention.