Marketing Automation Specialist

Norstella; Hyderabad, Gurugram District, Bengaluru; On-site; INR 1,200,000 - 2,400,000; Full time

Job summary

Norstella seeks an experienced Marketing Automation Specialist to translate client requirements into effective email campaigns using Salesforce Marketing Cloud (SFMC). You will build and manage automated journeys, optimize deliverability, and collaborate with Program Managers to meet client expectations.

The role requires hands-on SFMC experience, knowledge of Email Studio, Automation Studio, and Journey Builder, and familiarity with data segmentation, SQL, and HTML/CSS for email development.

Qualifications

• 2–5 years in marketing automation, email marketing, or marketing operations.
• Bachelor’s degree in Marketing and/or Marketing Automation concentration preferred.
• Experience in Healthcare/pharmaceuticals is a plus.
• Experience with SFMC Engagement Plus and/or Salesforce Data Cloud (Data360) is a plus.
• Working knowledge of email automation, journeys, and triggered messaging.
• Experience with data segmentation, SQL queries, or automation logic.
• Familiarity with HTML/CSS for email (building, editing, and troubleshooting).
• Experience with QA/testing tools (e.g., Litmus).

Responsibilities

• Collaborate cross-functionally within Skipta to translate client requirements into email campaigns.
• Build, deploy, and manage automated email campaigns within SFMC, including triggered sends, multistep journeys, one-time deployments, and lifecycle programs.
• Manage SFMC modules including Email Studio, Automation Studio, and Journey Builder.
• Knowledge of advanced SFMC Engagement+ edition, Salesforce Data Cloud, Salesforce Flow, and AI prompting experience to manage program segmentation and audience activation.
• Create and maintain data extensions, queries, filters, and automation workflows.
• Support HTML email builds and template updates (handson or through collaboration).
• Implement dynamic content (tokenization), personalization rules, rendering, and deliverability
• Optimize campaigns based on engagement performance and testing insights (I.e., A/B testing).
• Ability to build/run SFMC reports; SQL queries and perform data extracts a plus
• Partner with the designated Program Managers to ensure client expectations are being met
• Troubleshoot and fix program issues within Salesforce platform

Skills

Cross-functional collaboration

Email marketing

Marketing automation

AB testing

SQL queries

Data segmentation

HTML/CSS knowledge

QA/testing with Litmus

Education

Bachelor's degree in Marketing

Tools

Salesforce Marketing Cloud (SFMC)

SFMC Email Studio

SFMC Automation Studio

SFMC Journey Builder

Salesforce Data Cloud

SQL

Litmus

HTML/CSS

Job description

Roles and Responsibilities :

• Collaborate cross-functionally within Skipta to translate client requirements into email campaigns
• Build, deploy, and manage automated email campaigns within SFMC, including triggered sends, multistep journeys, one-time deployments, and lifecycle programs.
• Manage SFMC modules including Email Studio, Automation Studio, and Journey Builder
• Knowledge of advanced SFMC Engagement+ edition, Salesforce Data Cloud, Salesforce Flow, and AI prompting experience to manage program segmentation and audience activation
• Create and maintain data extensions, queries, filters, and automation workflows.
• Support HTML email builds and template updates (handson or through collaboration).
• Implement dynamic content (tokenization), personalization rules, rendering, and deliverability
• Optimize campaigns based on engagement performance and testing insights (I.e., A/B testing).
• Ability to build/run SFMC reports; SQL queries and perform data extracts a plus
• Partner with the designated Program Managers to ensure client expectations are being met
• Troubleshoot and fix program issues within Salesforce platform

Job Requirements :

• 2-5 years in marketing automation, email marketing, or marketing operations
• Minimum Bachelor’s Degree, Marketing and/or Marketing Automation concentration preferred
• Experience in Healthcare/pharmaceuticals is a plus
• Experience with SFMC Engagement Plus and/or Salesforce Data Cloud (Data360) is a plus.
• Working knowledge of email automation, journeys, and triggered messaging.
• Experience with data segmentation, SQL queries, or automation logic
• Familiarity with HTML/CSS for email (building, editing, and troubleshooting)
• Experience with QA/testing tools (e.g., Litmus)