Marketing Automation Specialist

Commvault; Bengaluru; On-site; INR 1,200,000 - 2,200,000; Full time

Job summary

Commvault in Bengaluru is seeking a Marketing Automation Specialist to lead regional email operations, program management, and alignment with global initiatives. You will manage Marketo workflows, ensure data integrity, and collaborate with cross-functional teams to drive pipeline.

The role requires hands-on HTML/CSS, Salesforce CRM experience, and strong Power BI reporting. You will analyze campaign performance, run A/B tests, and apply AI-driven insights to optimize regional marketing

Qualifications

• 3+ years in a B2B marketing organization.
• Experience with marketing campaigns from a database/operations perspective.
• 3+ years using a Marketing Automation Platform (Marketo preferred).
• Good working knowledge of HTML and CSS.
• CRM experience with Salesforce and SFDC dashboards.
• Ability to present analytics and reports with recommendations.

Responsibilities

• Manage cross-functional digital marketing requests, develop event programs and nurture campaigns.
• Set up end-to-end campaigns including emails, landing pages and form templates.
• Extract data from multiple sources to build targeted lists.
• Improve email governance and drive marketing automation best practices.
• Ensure data privacy compliance and database integrity.
• Collaborate with global campaigns to run region-specific lead journeys.
• Liaise with internal clients to align objectives and data-driven decisions.
• Schedule regional program reports and optimization meetings.
• Troubleshoot CRM data sync issues and provide guidance.
• Cross-functionally resolve data concerns about contacts/leads.

Skills

Marketing automation

Campaign management

Data analysis

Power BI

HTML/CSS

Salesforce CRM

SFDC dashboards

Tools

Marketo

Salesforce

Power BI

Job description

Recruitment Fraud Alert

We've learned that scammers are impersonating Commvault team members—including HR and leadership-via email or text. These bad actors may conduct fake interviews and ask for personal information, such as your social security number.

Recruitment Fraud Alert

We've learned that scammers are impersonating Commvault team members—including HR and leadership-via email or text. These bad actors may conduct fake interviews and ask for personal information, such as your social security number.

If you suspect a recruiting scam, please contact us at [e-mail]

What To Know

• Commvault does not conduct interviews by email or text.
• We will never ask you to submit sensitive documents (including banking information, SSN, etc) before your first day.
• Commvault recruiters may contact prospective candidates through LinkedIn and other professional networking platforms regarding career opportunities. If you are unsure whether a recruiting communication is legitimate, review the profile to ensure they have a badge verifying them as a Commvault employee.

About Commvault

Commvault (NASDAQ: CVLT) delivers continuous recovery for the AI era. We help organizations stay ready for constant disruption by returning critical data, applications, identities, and AI systems to a clean, trusted state. Our purpose-built recovery solutions span cloud-native and hybrid environments, leveraging AI to enable resilience at enterprise scale.

The Commvault marketing team is seeking a Marketing Automation Specialist to support the execution of digital and field activities in region including email operations, program management, and overseeing alignment with the broader business initiatives to drive pipeline. In this role, you'll be managing a workspace within our marketing automation platform (Marketo) and provide services to both the global marketing automation team as well as theater-level stakeholders.

The Opportunity

• Manage and execute requests from cross-functional digital marketing teams, including the development of event programs, nurture campaign execution, and digital tactics. This also involves implementing A/B testing strategies and analyzing campaign performance to provide insights and recommendations for optimization.
• Familiar with end-to-end campaign setup, including email creation, landing page development, and form template builds
• Ability to extract data from multiple sources to craft and improve target lists.
• Drive best practices around email governance and the utilization of marketing automation.
• Manage database integrity and compliance with local data privacy regulations.
• Work with broader marketing teams to execute a fluid lead journey for your region in collaboration with global marketing campaigns/initiatives.
• Liaise with internal clients to understand business objectives and make recommendations and draw conclusions based on data.
• Schedule marketing automation program level reporting and reoccurring meetings with regional marketers to provide expert insight and the next steps for optimization.
• Hands-on experience in troubleshooting CRM integration and data synchronization issues, while also providing guidance and support.
• Work cross-functionally to resolve data concerns regarding contacts/leads.
• Measure the efficiency of lists and suggest improvements based on standardized metrics.
• Manage regional email calendar and overall email cadence
• Proactively A/B test and execute steps to optimize usage of email tactics in the region.
• Strong knowledge of Power BI Databases.
• Understand basic concepts of AI/ML to evaluate vendor tools and automation features.
• Ensure ethical and responsible use of AI tools in day-to-day operations.
• Leverage AI-powered tools (e.g., chatbots, predictive analytics platforms) to enhance campaign performance and reporting.
• Apply AI-driven insights from dashboards and analytics tools to support business decision-making.

What You’ll Do…

• 3+ years' experience in a B2B marketing organization.
• Experience with Marketing campaigns, ideally from a database marketing or marketing operations perspective.
• 3+ years of experience using a Marketing Automation Platform (Marketo Certified Expert preferred)
• Good working knowledge of HTML and CSS.
• CRM experience with SalesForce and SFDC dashboards.
• Ability to present management analytics and reports, interpret their results and make recommendations for improvement/change.
• Ability to multi-task and manage the execution of several projects simultaneously.
• Ability to meet tight deadlines and quickly adapt to changing priorities.
• Ability to communicate best practices effectively.
• Self-motivated professional who operates well in an empowered, dynamic, and fast-paced environment.
• Strong analytical, reporting and interpersonal skills.
• Experienced with Power BI dashboard creation and design.
• Ability to interpret AI-generated insights and apply them in decision-making processes.
• Strong willingness to learn and adapt as AI technologies evolve.
• Ability to collaborate with cross-functional teams to identify opportunities where AI can improve efficiency.

Commvault is an equal opportunity workplace and is an affirmative action employer. We are always committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status and we will not discriminate against on the basis of such characteristics or any other status protected by the laws or regulations in the locations where we work.

Commvault's goal is to make interviewing inclusive and accessible to all candidates and employees. If you have a disability or special need that requires accommodation to participate in the interview process or apply for a position at Commvault, please email [e-mail]. For any inquiries not related to an accommodation please reach out to [e-mail].

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