Marketing Automation Manager (GTM Engineer)

Multiplier AI Limited; Dadri; On-site; INR 1,200,000 - 2,400,000; Full time

Job summary

Multiplier AI is seeking a Marketing Automation Manager (GTM Engineer) to own our brand’s end-to-end marketing automation. You’ll design strategy, build scalable content and campaigns, and ensure a cohesive customer journey across channels.

You’ll implement connected workflows, measure performance with dashboards, and collaborate with design, product, and leadership to translate business goals into measurable campaigns.

Qualifications

• 2-4 years of hands-on experience in social media and digital marketing with ownership of outcomes.
• Experience managing multiple channels and campaigns simultaneously.
• Comfort with scheduling, automation, and reporting tools.
• Understanding how marketing systems connect and talk to each other.
• Strong written and verbal communication, able to brief designers and guide campaigns.
• Analytical mindset with ability to read data and adjust strategy.

Responsibilities

• Own the brand's presence end-to-end across channels: planning, creating, publishing, and optimizing content.
• Design and manage a connected content engine with repeatable workflows.
• Set up platforms and workflows for scheduling, publishing, listening, and reporting.
• Unify channels into a single customer journey with coordinated messaging.
• Track performance with dashboards that translate data into actionable insights.
• Manage community engagement with timely, on-brand responses.
• Collaborate with design, content, product, and leadership to turn goals into campaigns.
• Stay updated on platform changes and new tools, retiring outdated ones.
• Oversee budgets and vendor relationships for paid amplification.

Skills

Social media management

Digital marketing

Marketing automation

Data analysis

Stakeholder management

Content writing

Job description

Marketing Automation Manager (GTM Engineer)

Multiplier AIis a leading AI-driven Healthcare and Life Sciences technology company delivering innovative solutions across Pharma, Healthcare, and Enterprise AI. We empower global organizations with AI-powered platforms, data intelligence, automation, and digital transformation solutions. As we continue to expand, we are looking for energetic professionals who can contribute to our business growth while ensuring operational excellence.

Job Description

Marketing Automation Manager (GTM Engineer)

Multiplier AI is a fast-growing organization working with leading global pharma and healthcare clients. We are building a high-performance team to accelerate our AI product initiatives and drive operational excellence.

About the Role

We are looking for a full-stack marketing automation manager who can own our brand's presence end-to-end from strategy and content to execution, distribution, and performance. This is a builder's role for someone who thinks in systems, not just posts: someone comfortable stitching together the people, platforms, and processes that make a modern, always-on brand presence run smoothly and scale efficiently.

Key Responsibilities

Own the brand's presence end-to-end across every channel your audience lives on — planning, creating, publishing, and optimizing content that builds a consistent voice everywhere it shows up.

Design and manage a connected content engine: build repeatable systems and workflows that let campaigns move from idea to publish with minimal manual effort and maximum consistency.

Identify, evaluate, and set up the right platforms and connected workflows to keep scheduling, publishing, listening, and reporting running smoothly across channels without constant manual intervention.

Bring channels together into a single, coherent customer journey — ensuring messaging, timing, and creative are coordinated across every touchpoint rather than managed in silos.

Track performance rigorously — set up dashboards and reporting that turn scattered platform data into a single, actionable view of what's working and why.

Manage always-on community engagement, responding to audience conversations in a way that's timely, on-brand, and reflects well on the organization.

Partner closely with design, content, product, and leadership stakeholders to translate business goals into campaigns that are creative, measurable, and on-brief.

Keep a constant pulse on platform changes, emerging formats, and new tools — proactively bringing in what's relevant and retiring what no longer earns its place.

Manage budgets and vendor relationships for paid amplification and campaign support, ensuring efficient spend against clearly defined outcomes.

Requirements

What We're Looking For

2-4 years of hands-on experience running social media and digital marketing for a brand, agency, or startup, with real ownership of outcomes — not just execution.

Demonstrated ability to manage multiple channels and campaigns simultaneously without losing quality or consistency.

Comfort working with scheduling, automation, and reporting tools, and a genuine interest in using technology to remove manual work rather than add to it.

A working understanding of how different marketing and communication systems connect — you don't need to be an engineer, but you should be the person who gets excited about making tools talk to each other.

Strong content instincts — you can write a caption, brief a designer, or shape a campaign narrative, even if you're not the one holding the camera or the design tool.

An analytical mindset: comfortable reading data, drawing conclusions, and adjusting strategy rather than repeating what's always been done.

Excellent communication and stakeholder management skills, with the ability to move fast in a high-growth, fast-paced environment.

A self-starter attitude — genuinely curious about new platforms, formats, and tools, and comfortable figuring things out with minimal hand-holding

Why Join Us

Opportunity to build and own a brand's digital presence from the ground up in a fast-growing, high-visibility organization.

A collaborative, builder-first culture where initiative and ownership are genuinely rewarded.

Exposure to AI-driven tools, automation, and cutting-edge marketing technology as part of your everyday work.

Real career growth and professional development opportunities as the company continues to scale.