Digital Marketing Specialist

Akrisso Innovations Pvt Ltd; Gurugram District; On-site; INR 900,000 - 1,500,000; Full time

Job summary

Akrisso Innovations Private Limited in Gurgaon, Haryana, India seeks a Growth Marketing & Automation Specialist. Exceptional freshers and early-career professionals are encouraged to apply. The role is full-time and onsite, focusing on growth through human behavior, data and technology.

You will build funnels, integrate APIs, automate campaigns and use AI to accelerate ideation and execution while ensuring the customer journey remains human-centered.

Qualifications

• Practical understanding of growth marketing, campaigns and funnels.
• Ability to connect tools and automate workflows.
• Experience with APIs, webhooks and automation platforms a plus.

Responsibilities

• Plan and execute digital growth campaigns across relevant channels.
• Build and improve sales funnels and conversion journeys.
• Work with landing pages, lead capture and nurturing flows.
• Connect marketing tools through APIs, webhooks and automation platforms.
• Create workflows for lead movement, qualification, follow-up and engagement.
• Analyse campaign performance and identify real causes behind weak results.
• Test messaging, creatives, audiences, offers and user journeys.
• Work with CRM, email and marketing automation systems.
• Improve conversion through structured experimentation.
• Use AI to accelerate research, ideation, analysis and execution.
• Identify repetitive marketing processes that can be automated intelligently.
• Keep questioning whether there is a simpler, faster or more effective way to achieve the same outcome.

Skills

Growth marketing

Meta Ads

Google Ads

LinkedIn Campaigns

Landing pages

Conversion optimisation

Campaign analytics

A/B testing

UTM tracking

Basic attribution

APIs

Webhooks

n8n / Make / automation tools

Basic JSON

Tools

APIs

Webhooks

n8n / Make

JSON

Job description

Growth Marketing & Automation Specialist

For people who see marketing as a system, not a calendar.

Position:Growth Marketing & Automation Specialist
Location: Gurgaon, Haryana, India
Experience: Exceptional Freshers / Early-Career Professionals
Employment Type: Full-Time | Onsite

About The Company

Akrisso Innovations Private Limited is an AI technology company built around a simple belief: AI is only as powerful as the human mind directing it. We look for people who know their craft deeply, think logically, question the obvious and use AI as a tool to extend their ability, not replace it. If you rely on AI to think, create or code for you, Akrisso may not be the right place. We are looking for people with the judgement, curiosity and skill to shape AI, control it and use it to create work that would not be possible otherwise.

About This Role

We are looking for someone who thinks about growth through a combination of human behaviour, communication, data and technology.

Someone who can look at a campaign and ask:

Why would anyone care?
Where will attention drop?
What happens after the click?
What should be automated?
What should stay human?
Where is the friction?
What would make this journey work better?

This is not a social-media posting role.

It is not a role for someone who simply knows how to operate Meta Ads, Google Ads or a CRM.

We are looking for someone who understands how campaigns, funnels, APIs, automation and AI can work together to create a smarter customer journey.

Responsibilities:

What You'll Do

• Plan and execute digital growth campaigns across relevant channels.
• Build and improve sales funnels and conversion journeys.
• Work with landing pages, lead capture and nurturing flows.
• Connect marketing tools through APIs, webhooks and automation platforms.
• Create workflows for lead movement, qualification, follow-up and engagement.
• Analyse campaign performance and identify real causes behind weak results.
• Test messaging, creatives, audiences, offers and user journeys.
• Work with CRM, email and marketing automation systems.
• Improve conversion through structured experimentation.
• Use AI to accelerate research, ideation, analysis and execution.
• Identify repetitive marketing processes that can be automated intelligently.
• Keep questioning whether there is a simpler, faster or more effective way to achieve the same outcome.

Preferred Qualifications:

Your Craft

You should have practical understanding of several of the following:

• Growth marketing
• Meta Ads
• Google Ads
• LinkedIn Campaigns
• Landing pages
• Conversion optimisation
• Campaign analytics
• A/B testing
• UTM tracking
• Basic attribution
• APIs
• Webhooks
• n8n / Make / similar automation tools
• Basic JSON

You do not need to know every platform.

You do need to understand how the parts connect.

What We Notice

We notice people who:

• Study why people click, ignore, trust, hesitate or buy.
• Think about what happens after the ad, not just the ad itself.
• Enjoy finding leaks in a funnel.
• Can look at weak campaign performance and form a logical hypothesis.
• Question vanity metrics.
• Have built an automation simply because the manual process made no sense.
• Can connect tools without turning the customer experience robotic.
• Understand the difference between more leads and better leads.
• Test ideas instead of defending assumptions.
• Research competitors to understand them, not to copy them.
• Have strong opinions about bad landing pages, poor copy and pointless dashboards.
• Keep learning because they know yesterday's playbook may already be outdated.

The Human Part Matters More Than the Tool

Growth begins with understanding people.

Attention.
Trust.
Timing.
Emotion.
Motivation.
Friction.

A technically perfect funnel can still fail if the message feels generic.

A sophisticated automation can still damage a brand if it feels mechanical.

A strong growth marketer knows where technology should help and where the customer should still feel that another human understands them.

APIs & Automation

We are interested in someone who can think beyond individual platforms.

If a campaign generates a lead, you should naturally start thinking:

Where should that lead go?

What information matters?

How should it be classified?

What should happen next?

Which step should be automated?

Which step needs human judgement?

How do we know whether the workflow is actually improving conversion?

You do not need to be a software engineer.

But APIs, webhooks, data flow and automation logic should not intimidate you.

AI & Your Craft

It cannot decide whether the copy understands the customer.

AI can generate campaign ideas.

It cannot decide whether the idea is strategically useful.

AI can analyse numbers.

It cannot decide which insight matters most.

It cannot decide whether the timing feels human.

We expect you to use AI extensively where it makes you faster and more capable.

But AI should extend your judgement, not replace it.

If AI produces something generic, commercially weak or emotionally flat, you should recognise that immediately.

You Might Not Enjoy This Role If

• You think digital marketing mainly means posting content.
• You celebrate impressions without asking what they achieved.
• You depend heavily on templates.
• You run campaigns without understanding the funnel behind them.
• You dislike numbers or experimentation.
• You use AI-generated copy without questioning it.
• You believe more automation is always better.
• You wait for someone else to tell you what should be improved.
• You prefer repeating established processes over testing better ones.

We are not looking for marketing jargon.

We are looking for evidence that you can observe, reason and build a better system.

Provide expert guidance on developing an AI strategy

Full time

For people who are difficult to put in one box.

If the model gives you an answer, your next question should be: why?

We need developers who can code before AI enters the room.