Marketing Automation Executive

AsmitA India Realty; Mumbai; On-site; INR 600,000 - 1,000,000; Full time

Job summary

A real estate company is looking for a Marketing Automation Executive to manage and optimise Email and WhatsApp marketing campaigns. The ideal candidate should have 3 to 5 years of experience in marketing automation, strong skills in audience segmentation, and the ability to deliver engaging communications. Responsibilities include planning campaigns, collaborating with internal teams, and analysing performance to improve customer engagement. This is a full-time role located in Mumbai, Maharashtra.

Qualifications

• 3 to 5 years of experience in Email & WhatsApp marketing.
• Strong knowledge of automation tools and integrations.
• Excellent copywriting skills for marketing communications.

Responsibilities

• Execute and optimise Email & WhatsApp marketing campaigns.
• Collaborate with teams to create engaging campaign concepts.
• Analyse campaign performance to drive marketing improvements.

Skills

Audience segmentation

Automation workflows

Campaign performance analysis

Copywriting

Analytical mindset

Education

Bachelor's Degree in Technology, Marketing, or related field

Tools

Mailchimp

Zapier

Pabbly

HubSpot

Zoho

Salesforce

Job description

Landmark – 5 to 10 mins walking distance from Mira Road East Railway Station.

Working time: 10.00 AM to 6.00 PM

Wording Days: 6 Days Working (2nd & 4th Saturday Week Off)

Website: www.asmitagroup.com

Role Overview

The Marketing Automation Executive will be responsible for executing, optimising, and analysing targeted Email and WhatsApp marketing campaigns. The role requires strong skills in audience segmentation, automation workflows, campaign performance analysis, and the ability to deliver personalised and engaging communication to drive customer engagement, retention, and conversion.

Key Responsibilities

Campaign Management

• Plan, create, and implement Email & WhatsApp campaigns in alignment with the marketing calendar.
• Collaborate with content, design, and sales teams to develop engaging campaign concepts.
• Monitor, test, and optimise for maximum reach, engagement, and conversion.
• Perform audience segmentation and smart targeting for personalised campaigns.
• Manage and maintain segmented email lists and WhatsApp contact groups.
• Maintain data hygiene and ensure accurate CRM database updates.

Strategic Ownership

• Provide data-driven recommendations for new campaigns, creative angles, and audience targeting.
• Conduct competitor analysis and track industry trends to improve campaign effectiveness.
• Align campaigns with broader marketing goals and brand positioning.

Testing & Optimization

• Conduct A/B testing for subject lines, content, and send times.
• Track and analyse campaign performance via ESP analytics and Google Analytics.
• Optimise based on KPIs such as open rate, CTR, and conversions.

CRM & Integration Skills

• Integrate Email & WhatsApp marketing platforms with CRM tools like HubSpot, Zoho, or Salesforce.
• Implement and manage automation workflows using Mailchimp, Zapier, Pabbly, or similar tools.
• Utilise API and webhook integrations for lead management and reporting.

Compliance & Best Practices

• Ensure adherence to GDPR, TRAI guidelines, and WhatsApp Business policies.
• Manage opt-in/opt-out processes and maintain audience trust.

Preferred Industry Experience

• Experience in FMCG or D2C sectors preferred.
• Understanding of audience cultural nuances for personalised engagement.

Qualifications & Skills

• Bachelors Degree in Technology, Marketing, or related field.
• 3 to 5 years of experience in Email & WhatsApp marketing.
• Strong knowledge of automation tools (Zapier, Pabbly), API, and webhooks.
• Excellent copywriting skills for subject lines, CTAs, and short-form messaging.
• Analytical mindset with the ability to turn insights into action.

Seniority level

Mid-Senior level

Employment type

Full-time

Job function

Marketing

Industries

Real Estate and Food and Beverage Services