Marketing Automation Campaign Specialist

Laboratory Corporation of America Holdings; Bengaluru; On-site; INR 800,000 - 1,400,000; Full time

Job summary

Labcorp is seeking a Marketing Automation Campaign Specialist to design and optimize B2B programs within Marketo, translating marketing strategy into scalable campaigns that meet governance standards. You will collaborate with marketing, analytics, CRM teams, and external agencies to activate campaigns and drive performance.

The role requires hands-on experience building emails, landing pages, forms, and automated workflows, with a focus on QA, reporting, and adherence to timelines and SLAs in a

Qualifications

• 3–5 years of marketing automation experience, preferably with Marketo.
• Hands-on experience building emails, landing pages, forms, and workflows.
• Familiarity with B2B processes including lead lifecycle and CRM integration.
• Knowledge of CAN-SPAM, CASL, GDPR compliance.
• Basic HTML/CSS troubleshooting skills.
• Experience in regulated enterprise environments is a plus.

Responsibilities

• Build and execute Marketo programs: emails, landing pages, forms, smart campaigns, and reports.
• Perform QA testing across emails, landing pages, forms, workflows, and lead routing before deployment.
• Support lead lifecycle processing and CRM sync validation; troubleshoot integration issues.
• Collaborate with marketing analysts to support campaign reporting and insights.
• Maintain documentation, naming conventions, templates, and standards within Marketo.
• Contribute to platform enhancements and scalability initiatives post-implementation.
• Manage campaign intake, timelines, and tasks through Workfront to align with SLAs.

Skills

Campaign strategy

Email marketing

Cross-functional collaboration

Project management

Tools

Marketo

Job description

Job Description:

Labcorp is a global leader in laboratory services, providing the insights and answers that help healthcare providers, patients, researchers, pharmaceutical companies and health systems make confident decisions and improve outcomes. Through our unparalleled science, data, technology and laboratory network, we advance diagnostics, accelerate innovation and help address some of the world’s most important health challenges. As we shape the future of healthcare, we are leveraging advanced technologies, intelligent digital solutions and data-driven innovation across our operations to enhance how work gets done and deliver greater value to customers and patients. With our global scale and deep expertise, you’ll have the opportunity to do meaningful work, grow your career and make a real impact on people’s health around the world. Together, we’re improving health and improving lives.

The Marketing Automation Campaign Specialist builds and optimizes B2B digital marketing campaigns within Adobe Marketo, translating marketing strategy into scalable, high-quality programs. This role ensures campaigns are delivered with accuracy, consistency, and alignment to enterprise governance standards.

Operating within an evolving marketing technology ecosystem, the specialist contributes to platform enhancements, program scalability, and process improvements. The role partners closely with marketing, analytics, CRM teams, and external agencies to support successful campaign activation and ongoing performance optimization.

Key Responsibilities

• Build and execute Marketo programs and assets including emails, landing pages, forms, smart campaigns, and reports.
• Execute campaign builds based on documented briefs, requirements, and strategic direction from marketing stakeholders.
• Activate and operationalize audience segments sourced from enterprise data platforms within Marketo programs.
• Apply campaign-level filters, targeting logic, and distribution rules as needed to support launch objectives.
• Perform thorough QA testing across emails, landing pages, forms, workflows, and lead routing prior to deployment.
• Support lead lifecycle processing, CRM sync validation, and basic troubleshooting of integration-related issues.
• Partner with marketing analysts to support campaign reporting and provide execution-level performance insights.
• Maintain documentation, naming conventions, templates, and operational standards within Marketo.
• Contribute to ongoing platform enhancements and scalability initiatives post-implementation.
• Support cross-functional marketing automation projects as needed.
• Manage campaign intake, build timelines, and task execution through Workfront to ensure alignment with enterprise processes and SLAs.

Qualifications

• 3–5 years of marketing automation experience, preferably in Marketo.
• Hands-on experience building emails, landing pages, forms, and automated campaign workflows.
• Familiarity with B2B marketing processes including lead lifecycle management and CRM integration (Salesforce preferred).
• Working knowledge of global email compliance standards (CAN-SPAM, CASL, GDPR).
• Basic HTML/CSS troubleshooting skills.
• Experience working in a complex or regulated enterprise environment preferred.
• Strong attention to detail and demonstrated quality assurance discipline.
• Experience operating within structured campaign intake and project management systems (Workfront or similar).
• Demonstrated ability to manage multiple campaign builds simultaneously while adhering to defined processes and timelines.
• Strong communication skills with the ability to work independently and collaboratively within cross-functional teams.
• Marketo certification is a plus.

Labcorp is proud to be an Equal Opportunity Employer:

Labcorp strives for inclusion and belonging in the workforce and does not tolerate harassment or discrimination of any kind. We make employment decisions based on the needs of our business and the qualifications and merit of the individual. Qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), family or parental status, marital, civil union or domestic partnership status, sexual orientation, gender identity, gender expression, personal appearance, age, veteran status, disability, genetic information, or any other legally protected characteristic. Additionally, all qualified applicants with arrest or conviction records will be considered for employment in accordance with applicable law.

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