Marketing Automation Campaign Specialist

IPL Labcorp Laboratories India Private Limited; Bengaluru; On-site; INR 900,000 - 1,300,000; Full time

Job summary

Labcorp is seeking a Marketing Automation Campaign Specialist to design and optimize B2B campaigns in Marketo, translating marketing strategy into scalable programs. The role collaborates with marketing, analytics, CRM teams and agencies to deliver accurate campaigns, maintain documentation, and drive performance through QA, segmentation and reporting.

Experience with Salesforce integration and global email compliance is a plus, and familiarity with Workfront supports structured campaign intake

Qualifications

• 3–5 years of marketing automation experience, preferably in Marketo.
• Hands-on experience building emails, landing pages, forms, and automated workflows.
• CRM integration experience; Salesforce preferred.
• Knowledge of CAN-SPAM, CASL, GDPR.
• Basic HTML/CSS troubleshooting skills.
• Experience in a complex, regulated enterprise environment.
• Attention to detail and QA discipline.
• Experience with campaign intake and project management systems (Workfront).

Responsibilities

• Build and execute Marketo programs and assets (emails, landing pages, forms, reports).
• Execute campaign builds based on briefs and strategic direction.
• Activate audience segments from data platforms within Marketo.
• Apply targeting logic and distribution rules for launches.
• Perform QA testing across emails, landing pages, forms and workflows prior to deployment.
• Support lead lifecycle processing and CRM sync validation.
• Provide campaign performance insights with analysts.
• Maintain documentation, templates, and standards.
• Contribute to platform enhancements and scalability.
• Manage campaign intake, timelines, and execution with Workfront.

Skills

Marketing automation

Marketo

CRM integration

HTML/CSS debugging

QA and campaigns

Cross-functional collaboration

Workfront

CAN-SPAM/CASL/GDPR knowledge

Tools

Marketo

Salesforce

Workfront

Job description

Labcorp is a global leader in laboratory services, providing the insights and answers that help healthcare providers, patients, researchers, pharmaceutical companies and health systems make confident decisions and improve outcomes. Through our unparalleled science, data, technology and laboratory network, we advance diagnostics, accelerate innovation and help address some of the world’s most important health challenges. As we shape the future of healthcare, we are leveraging advanced technologies, intelligent digital solutions and data-driven innovation across our operations to enhance how work gets done and deliver greater value to customers and patients. With our global scale and deep expertise, you’ll have the opportunity to do meaningful work, grow your career and make a real impact on people’s health around the world. Together, we’re improving health and improving lives.

The Marketing Automation Campaign Specialist builds and optimizes B2B digital marketing campaigns within Adobe Marketo, translating marketing strategy into scalable, high-quality programs. This role ensures campaigns are delivered with accuracy, consistency, and alignment to enterprise governance standards. Operating within an evolving marketing technology ecosystem, the specialist contributes to platform enhancements, program scalability, and process improvements. The role partners closely with marketing, analytics, CRM teams, and external agencies to support successful campaign activation and ongoing performance optimization.

Key Responsibilities

• Build and execute Marketo programs and assets including emails, landing pages, forms, smart campaigns, and reports.
• Execute campaign builds based on documented briefs, requirements, and strategic direction from marketing stakeholders.
• Activate and operationalize audience segments sourced from enterprise data platforms within Marketo programs.
• Apply campaign-level filters, targeting logic, and distribution rules as needed to support launch objectives.
• Perform thorough QA testing across emails, landing pages, forms, workflows, and lead routing prior to deployment.
• Support lead lifecycle processing, CRM sync validation, and basic troubleshooting of integration-related issues.
• Partner with marketing analysts to support campaign reporting and provide execution-level performance insights.
• Maintain documentation, naming conventions, templates, and operational standards within Marketo.
• Contribute to ongoing platform enhancements and scalability initiatives post-implementation.
• Support cross-functional marketing automation projects as needed.
• Manage campaign intake, build timelines, and task execution through Workfront to ensure alignment with enterprise processes and SLAs.

Qualifications

• 3-5 years of marketing automation experience, preferably in Marketo.
• Hands-on experience building emails, landing pages, forms, and automated campaign workflows.
• Familiarity with B2B marketing processes including lead lifecycle management and CRM integration (Salesforce preferred).
• Working knowledge of global email compliance standards (CAN-SPAM, CASL, GDPR).
• Basic HTML/CSS troubleshooting skills.
• Experience working in a complex or regulated enterprise environment preferred.
• Strong attention to detail and demonstrated quality assurance discipline.
• Experience operating within structured campaign intake and project management systems (Workfront or similar).
• Demonstrated ability to manage multiple campaign builds simultaneously while adhering to defined processes and timelines.
• Strong communication skills with the ability to work independently and collaboratively within cross-functional teams.
• Marketo certification is a plus.

Labcorp is proud to be an Equal Opportunity Employer: Labcorp strives for inclusion and belonging in the workforce and does not tolerate harassment or discrimination of any kind. We make employment decisions based on the needs of our business and the qualifications and merit of the individual. Qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), family or parental status, marital, civil union or domestic partnership status, sexual orientation, gender identity, gender expression, personal appearance, age, veteran status, disability, genetic information or any other legally protected characteristic. Additionally, all qualified applicants with arrest or conviction records will be considered for employment in accordance with applicable law.

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We believe in the power of science to change lives. Labcorp is a leading global life sciences company that provides vital information to help doctors, hospitals, pharmaceutical companies, researchers, and patients make clear and confident decisions. Through our unparalleled diagnostics and drug development capabilities, we provide insights and accelerate innovations to improve health and improve lives. Here, you can join our nearly 70,000 employees serving clients in more than 100 countries, as we work together to transform approaches to patient care.