Senior Digital Analytics Analyst

Labcorp; Bengaluru; On-site; INR 1,000,000 - 1,500,000; Full time

Job summary

Labcorp is seeking a Senior Analyst for Digital Analytics in Bengaluru to own website and campaign performance reporting using Adobe CJA and external data sources. You will analyze traffic and user journeys, automate dashboards in Power BI, and present actionable insights to marketing leadership.

The role requires 4–6 years of hands‑on CJA experience, strong data storytelling, and the ability to translate analytics into business outcomes.

Qualifications

• 4–6 years of hands‑on working experience with Adobe CJA, particularly in website analytics and reporting.
• Strong hands‑on experience with Adobe CJA, including workspace reporting, analysis, segmentation, calculated/custom fields, and reporting components.
• Good understanding of digital marketing, website traffic, campaigns, channels, customer journeys, engagement, and conversion metrics.
• Experience with external marketing platforms such as Marketo and Adobe Journey Optimizer (AJO); familiarity with marketing data integration.
• Experience with Power BI and reporting automation to develop automated, scalable reporting solutions.
• Strong analytical and problem‑solving skills to identify the why behind numbers and translate findings into actionable recommendations.
• Excellent data storytelling and presentation skills; ability to create executive-ready presentations.
• Strong PowerPoint skills to present analytics clearly to stakeholders.
• Comfortable explaining analytics concepts to non‑technical audiences.

Responsibilities

• Own and deliver website performance reporting using Adobe CJA.
• Analyze website traffic, user behavior, engagement, conversion trends, and customer journeys to derive actionable insights.
• Develop and maintain campaign and marketing performance reporting across channels and campaigns.
• Integrate and report on data from external platforms like Marketo and AJO.
• Build and maintain CJA segments, metrics, and reporting components to support marketing requirements.
• Automate CJA reporting and dashboards using Power BI to improve efficiency.
• Identify trends and opportunities in digital/marketing data and communicate findings to stakeholders.
• Create executive-ready PowerPoint presentations and dashboards conveying performance and recommendations.
• Present insights and recommendations to marketing, business, and leadership teams.
• Collaborate with marketing, implementation, and analytics teams to deliver scalable analytics solutions.

Skills

Adobe CJA

Power BI

Marketing data

Data storytelling

Tools

Adobe CJA

Power BI

Marketo

Adobe Journey Optimizer (AJO)

Job description

Senior Analyst, Digital Analytics Labcorp is a global leader in laboratory services, providing the insights and answers that help healthcare providers, patients, researchers, pharmaceutical companies and health systems make confident decisions and improve outcomes. Through our unparalleled science, data, technology and laboratory network, we advance diagnostics, accelerate innovation and help address some of the world’s most important health challenges. As we shape the future of healthcare, we are leveraging advanced technologies, intelligent digital solutions and data-driven innovation across our operations to enhance how work gets done and deliver greater value to customers and patients. With our global scale and deep expertise, you’ll have the opportunity to do meaningful work, grow your career and make a real impact on people’s health around the world. Together, we’re improving health and improving lives.

Work Schedule

The Senior Associate, Website and Campaign Performance Reporting will be responsible for delivering website, campaign, and marketing performance reporting and insights using Adobe Customer Journey Analytics (CJA) and external marketing data sources. The role will focus on data analysis, reporting automation, data storytelling, and presenting actionable insights to marketing stakeholders.

Job Responsibilities

• Own and deliver website performance reporting using Adobe Customer Journey Analytics (CJA).
• Analyze website traffic, user behavior, engagement, conversion trends, and customer journeys and translate data into actionable insights.
• Develop and maintain campaign and marketing performance reporting, including channel, campaign, and marketing performance analysis.
• Be well versed in reporting and analyzing campaign and marketing data imported from external data sources, such as Marketo, Adobe Journey Optimizer (AJO), and other marketing platforms.
• Build and maintain CJA segments, calculated/custom fields, metrics, dimensions, and reporting components to support business and marketing requirements.
• Automate CJA reporting and dashboards using Power BI, reducing manual reporting effort and improving reporting efficiency.
• Identify trends, opportunities, anomalies, and performance drivers in digital and marketing data and proactively communicate key findings to stakeholders.
• Develop executive-ready PowerPoint presentations and dashboards that clearly communicate performance, insights, and recommendations.
• Demonstrate strong data storytelling skills, turning complex analytics into simple, clear, and business-focused narratives.
• Present insights and recommendations confidently to marketing, business, and leadership teams.
• Partner with marketing, implementation, and analytics teams to understand reporting requirements and deliver scalable and effective analytics solutions.
• Continuously identify opportunities to improve reporting processes, automation, data quality, and the overall effectiveness of digital analytics reporting.

Minimum Qualifications

• 4–6 years of hands‑on working experience with Adobe Customer Journey Analytics (CJA), particularly in website analytics and reporting.
• Strong hands‑on experience with Adobe CJA, including workspace reporting, analysis, segmentation, calculated/custom fields, and reporting components.
• Good understanding of digital marketing, website traffic, campaigns, channels, customer journeys, engagement, and conversion metrics.
• Experience working with and reporting on campaign and marketing data from external platforms, such as Marketo, Adobe Journey Optimizer (AJO), and similar marketing technologies.
• Experience with Power BI and reporting automation, with the ability to develop automated and scalable reporting solutions.
• Strong analytical and problem‑solving skills, with the ability to identify the “why” behind the numbers and translate findings into actionable recommendations.
• Excellent data storytelling and presentation skills.
• Strong proficiency in PowerPoint, with the ability to create clear, visually compelling, and executive‑ready presentations.
• Comfortable presenting analytics, insights, and recommendations directly to marketing and business stakeholders.
• Strong communication and stakeholder management skills, with the ability to explain complex analytics concepts to non‑technical audiences.
• Ability to work independently, manage multiple reporting requirements, prioritize competing requests, and deliver high‑quality outputs within timelines.
• A strong business mindset with the ability to connect digital performance data with marketing objectives and business outcomes.

Preferred Qualifications

• Adobe CJA certification

Labcorp is proud to be an Equal Opportunity Employer: Labcorp strives for inclusion and belonging in the workforce and does not tolerate harassment or discrimination of any kind. We make employment decisions based on the needs of our business and the qualifications and merit of the individual. Qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), family or parental status, marital, civil union or domestic partnership status, sexual orientation, gender identity, gender expression, personal appearance, age, veteran status, disability, genetic information, or any other legally protected characteristic. Additionally, all qualified applicants with arrest or conviction records will be considered for employment in accordance with applicable law.

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Experience Level Senior Level