Marketing Associate

Genexis Biotech Private Limited; Vadodara; On-site; INR 279,000 - 502,000; Full time

Job summary

Genexis Biotech Private Limited is seeking a Marketing Executive with 1–2 years of experience to drive brand-building, digital campaigns, and lead generation. You will collaborate with science, design, and sales teams to translate complex biotech concepts into compelling market communications.

The role covers content creation, website optimization, webinars and events, and performance tracking using tools like Google Analytics and LinkedIn Insights.

Qualifications

• 1–3 years of relevant experience in B2B marketing, preferably in life sciences, biotech, or tech startups.
• Degree in Marketing, Life Sciences, Biotechnology, or Business.
• Strong communication, copywriting, and visual storytelling skills.

Responsibilities

• Lead and execute digital marketing campaigns across LinkedIn, email, and targeted outreach channels
• Create and manage high-quality content: blog posts, case studies, infographics, video scripts, brochures, and presentations
• Drive website content optimisation and ensure SEO alignment to improve visibility and engagement
• Plan and manage brand partnerships, webinars, events, and media outreach campaigns
• Conduct market and competitor analysis to inform positioning and content strategy
• Collaborate cross-functionally with R&D, sales, and leadership teams to translate technical concepts into customer-friendly communication
• Develop and maintain performance dashboards (Google Analytics, LinkedIn Insights, etc.) to track key metrics

Skills

Strong communication

Copywriting

Visual storytelling

Education

Bachelor's degree in Marketing/Life Sciences/Biotechnology/Business

Tools

Canva

PowerPoint

Excel

LinkedIn

WordPress

Google Analytics

CRM tools

Job description

Marketing Executive: (1-2 Years Experience, Full-time)

We are seeking a dynamic and growth-driven Marketing Executive to spearhead our brand-building and communication efforts. As a Marketing Executive, you will take ownership of digital campaigns, content creation, brand positioning, and lead generation strategies, collaborating closely with science, design, and sales teams to ensure a compelling market presence for Genexis.

This is a pivotal role that bridges scientific innovation with strategic marketing, perfect for someone passionate about storytelling in the world of biotech.

Key Responsibilities:

• Lead and execute digital marketing campaigns across LinkedIn, email, and targeted outreach channels
• Create and manage high-quality content: blog posts, case studies, infographics, video scripts, brochures, and presentations
• Drive website content optimisation and ensure SEO alignment to improve visibility and engagement
• Plan and manage brand partnerships, webinars, events, and media outreach campaigns
• Conduct market and competitor analysis to inform positioning and content strategy
• Collaborate cross-functionally with R&D, sales, and leadership teams to translate technical concepts into customer-friendly communication
• Develop and maintain performance dashboards (Google Analytics, LinkedIn Insights, etc.) to track key metrics

Qualifications & Skills:

• Degree in Marketing, Life Sciences, Biotechnology, or Business
• 1–3 years of relevant experience in B2B marketing, preferably in life sciences, biotech, or tech startups
• Strong communication, copywriting, and visual storytelling skills
• Proficient in tools like Canva, PowerPoint, Excel, and platforms like LinkedIn, WordPress, and Google Analytics
• Comfortable with content planning, performance tracking, and creative execution
• Bonus: Experience in scientific writing, B2B lead generation, CRM tools, or video editing