Marketing Associate

BITSoM - BITS School of Management; Thane; On-site; INR 400,000 - 600,000; Full time

Job summary

A global business school in Thane is seeking a Social Media Marketing professional for a one-year contractual role. Responsibilities include developing the brand strategy across social media platforms, collaborating on engaging content, managing creative partners, and tracking performance metrics. Ideal candidates should have 2-3 years of experience in social media marketing and strong writing abilities. This role offers a unique opportunity to contribute to a leading institution's presence in the digital space.

Qualifications

• 2-3 years of experience in social media marketing or related field.
• Strong writing and editing skills for producing clear content.
• Ability to collaborate and manage external partners.

Responsibilities

• Develop and execute BITSoM brand strategy across social media.
• Collaborate with stakeholders to create engaging stories.
• Manage external partners for content production.
• Define and track KPIs for social media performance.
• Update and manage website content for accuracy.

Skills

Social media marketing

Content strategy

Strong writing and editing

Collaboration

Education

Bachelor's degree in liberal arts or English literature

Job description

About BITSoM

BITS School of Management (BITSoM) is a global business school under the aegis of BITS Pilani. Our flagship programme is the two-year full-time residential MBA with a future‑ready curriculum taught by a global faculty. We strive to be a collaborative and intellectually stimulating place to work.

Job Responsibilities

• Develop, manage and execute the BITSoM brand strategy across LinkedIn, Instagram, Facebook, X, and YouTube. Ideate the social media calendar, write posts, create visual content with an agency, and publish the posts.
• Collaborate with students, faculty, and alumni to create authentic engaging stories for social media and blog.
• Manage external creative partners for graphic design, video production, shoots, and final deliverable.
• Define and track KPIs – reach, engagement, and follower growth – and optimise based on insights.
• Regularly update and manage website content, ensuring accuracy, clarity, and aesthetics.

Qualifications and Competencies

• 2‑3 years of experience in social media marketing, content strategy, or a related field, preferably in education or media.
• Strong writing and editing skills, capable of producing sharp, clear, and simple content.
• Ability to collaborate with team members, engage stakeholders, and manage external vendors and creative partners.
• A bachelor’s degree in the liberal arts or English literature would be an advantage.

Nature of Employment

Contractual employment – fixed term contract of one year.