Marketing Associate

Consultadd Services; Pune District; Remote; INR 420,000 - 640,000; Full time

Job summary

ConsultAdd is seeking a Marketing Associate to support and execute B2B marketing initiatives across content, demand generation, AWS partner marketing, website and SEO, and performance reporting. This hands-on role involves translating technical work into clear stories for non-technical buyers and collaborating with leadership and external stakeholders.

The candidate should have 1–3 years in B2B marketing, strong writing, and experience with CMS tools, email platforms, LinkedIn, Substack, Medium,

Qualifications

• 1–3 years in B2B marketing, agency or in‑house.
• Genuinely strong writing; able to translate dense briefs into clear copy.
• Comfort with technical topics (e.g., serverless, data pipeline) and curious to ask good questions.
• Hands-on experience with CMS tools, email platforms, LinkedIn, Substack, Medium, and GA.

Responsibilities

• Create and ship marketing content: case studies, one-pagers, landing pages, LinkedIn posts, newsletters.
• Translate technical work into stories for non-technical buyers and coordinate with leadership and external stakeholders.
• Own the LinkedIn calendar and support campaigns; manage email lists and segmentation.
• Assist AWS partner marketing: keep AWS profiles current, submit MDF campaigns, coordinate joint programs.
• Publish pages on website, perform basic on-page SEO, and report on marketing metrics.

Skills

B2B marketing

Strong writing

Content strategy

Audience research

Tools

Webflow

WordPress

HubSpot

Mailchimp

LinkedIn

Substack

Medium

Google Analytics

Job description

Job Title: Marketing Associate

Experience: 1-3 years

Shift: 5PM to 2AM IST

Job Location: Pune (Currently Work from Home)

About the Company:

ConsultAdd serves as an external research and development arm for top US-based companies such as Apple, Google, Meta, and others. Our technical solutions have generated billions of dollars in value for our clients. Headquartered at 3 World Trade Centre, New York, we specialize in providing cutting-edge IT, Cloud, ERP, CRM and technology solutions.

Division : Cloudtech

We work with healthcare, financial services, and manufacturing companies that need enterprise-grade thinking without enterprise- grade complexity.

Role overview:

Cloudtech is seeking a Marketing Associate to support and execute B2B marketing across content, demand generation, AWS partner marketing, website and SEO, and performance reporting. This is a hands-on role in a small team where the person will work across multiple channels rather than owning one narrow area.The role will involve translating technical work into clear stories for non-technical buyers and working closely with leadership and external stakeholders..

Responsibilities:

Content and Collateral:

• Write and ship marketing content, including case studies, solution one-pagers, landing page copy, LinkedIn posts, and email newsletters.
• Turn technical work, such as a migration, a Bedrock implementation, or a Connect deployment, into a story a non-technical buyer understands.
• Maintain a consistent brand voice that is direct, outcome-focused, and never salesy.

Demand Generation:

• Own the LinkedIn calendar for the company page and support amplification through leadership profiles.
• Build and send email campaigns and manage list hygiene and segmentation.
• Support paid experiments across LinkedIn and Google, including briefs, creative, and reporting.

AWS Partner Marketing:

• Keep the AWS Partner Network profile, Marketplace listings, and solution pages current.
• Help package and submit campaigns for AWS Marketing Development Funds (MDF).
• Coordinate co-marketing with AWS field teams, including joint webinars, event presence, and co-branded assets.

Website and SEO:

• Publish and update pages on the website and keep the CMS tidy.
• Handle basic on-page SEO, including metadata, internal linking, and keyword-informed briefs.
• Reporting
• Track meaningful marketing metrics, including pipeline sourced, MQLs, site traffic, and campaign performance.
• Report monthly with a point of view, not just a dashboard screenshot.

Requirements:

• 1 - 3 years in B2B marketing, with agency or in-house experience. Technology or SaaS experience is preferred.
• Genuinely strong writing. This is the single most important filter. You should be able to take a dense technical brief and produce clean, clear copy.
• Comfort with technical subject matter. You do not need to be an engineer, but you need to be curious enough to ask good questions and not be intimidated by terms such as serverless or data pipeline.
• Hands-on experience with the basics: a CMS such as Web flow or WordPress, an email tool such as HubSpot or Mailchimp, LinkedIn, Substack, Medium, and Google Analytics.

Nice to Have:

• Exposure to AWS or another cloud or hyperscaler ecosystem.
• Experience with partner or channel marketing.
• Experience using AI-assisted workflows for content and research.