Marketing Associate

KLAY Preschool and Daycare; Bengaluru; On-site; INR 600,000 - 900,000; Full time

Job summary

KLAY Preschool and Daycare in Bengaluru is seeking a Marketing Automation Specialist to optimize lead nurturing and enhance user journeys through effective use of Salesforce Marketing Cloud, Email, and WhatsApp marketing. The ideal candidate has expertise in creating targeted campaigns that improve enrollment conversions and maintain strong engagement metrics. Responsibilities include designing automated customer journeys and tracking performance across various channels.

Qualifications

• Proficient in Salesforce Marketing Cloud for automation.
• Experience in executing email and WhatsApp marketing campaigns.
• Ability to analyze data and optimize marketing strategies.

Responsibilities

• Design and execute automated customer journeys.
• Build and manage trigger-based campaigns.
• Optimize open rates, CTR and conversion rates.

Skills

Salesforce Marketing Cloud (Journey Builder, Email Studio)

Email marketing (end-to-end execution)

WhatsApp marketing (API-based campaigns preferred)

Strong understanding of conversion-focused communication

Job description

Own and optimize lead nurturing, user journeys, and remarketing funnels

Drive lead → visit → enrolment conversions via Email, WhatsApp & Marketing Automation tools

Key Responsibilities

Lead Nurturing & Journey Building

Design and execute automated customer journeys:

Build multi-step drip campaigns based on:

Marketing Automation (Core Role)

Own platforms like:

Salesforce Marketing Cloud

Build and manage:

Trigger-based campaigns

Email Marketing

Plan and execute:

Nurture sequences

Offer campaigns

Optimize:

Open rate

CTR

Conversion rate

Work on subject lines, content, and send-time optimization

WhatsApp Marketing

Build high-conversion WhatsApp journeys:

Lead follow-ups

Offer nudges

Visit reminders

Integrate WhatsApp with CRM & marketing automation tools

Optimize response rate and drop-offs

Remarketing & Funnel Optimization

Identify drop-offs across funnel:

Create remarketing flows via Email + WhatsApp

Work with performance team to align messaging with ads

Create audience segments based on:

Location (centre-level)

Child age group

Deliver highly personalized communication

Data, Tracking & Analysis

Track and report:

Open rate, CTR, CVR

Funnel conversion rates

Work with CRM (Salesforce) to ensure:

Continuously optimize journeys based on data

Required Skills & Tools

Marketing Automation (Must-Have)

Salesforce Marketing Cloud (Journey Builder, Email Studio)

Channels Expertise

Email marketing (end-to-end execution)

WhatsApp marketing (API-based campaigns preferred)

Technical & Data Skills

Strong understanding of:

Hands-on with:

Basic understanding of:

APIs / Webhooks

Event-based triggers

Ability to guide:

WhatsApp messaging

Strong understanding of conversion-focused communication

KPIs for This Role

Email open rate & CTR

WhatsApp response rate

Reduction in lead drop-offs

Overall CPL to CAC improvement

Good to Have