marketing and digital support

Ans Placements Pvt Ltd; Mumbai; On-site; INR 1,200,000 - 1,800,000; Full time

Job summary

Ans Placements Pvt Ltd in Mumbai seeks a Digital Transformation Lead to define and execute the roadmap for our digital platforms. You will drive product features, oversee UI/UX standards, and ensure the user interface is intuitive and scalable for web and mobile.

Collaborate with business and technology teams, map customer journeys, monitor analytics, and foster governance and compliance for a secure, customer-centric experience.

Responsibilities

• Define and execute the digital transformation roadmap aligned with organizational objectives.
• Identify opportunities for digitization and process automation across customer-facing and internal platforms.
• Drive adoption of emerging technologies to improve operational efficiency and customer experience.
• Collaborate with business and technology teams to implement digital initiatives.
• Redesign and enhancement of company websites, portals, and mobile applications.
• Ensure digital platforms are scalable, secure, accessible, and customer-centric.
• Manage platform upgrades, feature enhancements, and performance optimization.
• Oversee digital channel consistency across web and mobile ecosystems.
• Develop and implement UI/UX standards and design frameworks.
• Conduct customer journey mapping and usability studies.
• Analyze user behavior and feedback to continuously improve digital experiences.
• Ensure intuitive, accessible, and engaging user interfaces.
• Define product vision, roadmap, and prioritization for digital products.
• Work with business stakeholders to gather requirements and translate them into product features.
• Drive innovation initiatives and introduce best-in-class digital experiences.
• Benchmark industry trends and competitor offerings.

Job description

• Defineand execute thedigital transformation roadmap aligned with organizational objectives.
• Identify opportunities for digitization andprocess automation across customer-facing and internal platforms.
• Drive adoption of emerging technologies to improve operational efficiency and customer experience.
• Collaborate withbusiness and technology teams to implement digital initiatives.
• Redesign andenhancement of company websites, portals, andmobile applications.
• Ensuredigital platforms arescalable, secure, accessible, and customer-centric.
• Manageplatform upgrades, feature enhancements, and performance optimization.
• Overseedigital channel consistency across web andmobile ecosystems.
• Developand implement UI/UX standards and design frameworks.
• Conductcustomer journey mapping and usability studies.
• Analyzeuser behavior andfeedback to continuously improve digital experiences.
• Ensureintuitive, accessible, andengaging user interfaces.
• Define product vision, roadmap, andprioritization for digital products.
• Work withbusiness stakeholders togather requirements andtranslate them intoproduct features.
• Drive innovation initiatives and introduce best-in-class digital experiences.
• Benchmark industry trends andcompetitor offerings.

Stakeholder & VendorManagement

• Coordinate with business, technology, operations, marketing, and compliance teams.
• Manageexternal vendors, UI/UX agencies, and technology partners.
• Ensuretimely delivery ofprojects within scope, budget, and timelines.

Analytics& Performance Monitoring

• Define KPIsfor digital platforms and customer experience.
• Monitorwebsite and appusage metrics, conversion rates, and customer satisfaction scores.
• Implement data-driven improvements todigital channels.

Governance& Compliance

• Ensure compliance with regulatory, security, and data privacy requirements.
• Establish governance frameworks fordigital initiatives anduser experience standards.