Marketing Analytics Manager (9-12 Years)

Talent Zone Consultants; Bengaluru; On-site; INR 2,500,000 - 4,200,000; Full time

Job summary

Talent Zone Consultant is seeking a seasoned Marketing Analytics Manager to steer data-led marketing decisions across campaigns and channels in Bangalore.

The role focuses on customer insights, attribution, ROI measurement and dashboarding, collaborating with Data, BI, Product and Marketing teams to improve data quality and reporting.

Qualifications

• MBA/Analytics background with strong marketing analytics exposure.
• Experience in measuring campaigns, attribution and ROI.
• Proficiency with dashboards and data visualization tools.

Responsibilities

• Lead marketing analytics and performance measurement across campaigns and channels.
• Analyse customer behaviour, acquisition, retention and conversion trends.
• Develop dashboards and reports to track key marketing KPIs and ROI.
• Measure campaign effectiveness across digital, paid, email, social and other channels.
• Perform funnel, cohort, attribution and customer segmentation analysis.
• Provide actionable insights to Marketing, Sales and Business teams.
• Build forecasting and analytical models to support marketing and growth strategies.
• Identify opportunities to improve CAC, conversion rates, retention and ROI.
• Collaborate with Data, BI, Product and Marketing teams to improve data quality and reporting.
• Present insights and recommendations to senior management.

Skills

Marketing Analytics

Digital Marketing Analytics

Campaign Analytics

Customer Analytics

Marketing ROI

Performance Marketing

Customer Segmentation

Cohort Analysis

Funnel Analysis

Attribution Modeling

Conversion Analytics

Data Visualization

Dashboarding

SQL

Power BI

Tableau

Google Analytics

GA4

Advanced Excel

Python

Statistical Analysis

Predictive Analytics

Business Intelligence

Stakeholder Management

Education

MBA Marketing / Analytics

Statistics

Economics

Engineering or equivalent

Tools

Power BI

Tableau

Google Analytics

GA4

SQL

Python

Excel

Job description

Job openings for Marketing Analytics Manager in Bangalore

Marketing Analytics Manager - Bangalore

Hiring Company: Talent Zone Consultant

Experience: 8-12 Years

Location: Bangalore

Industry: IT Services / SaaS / E-commerce / FinTech / Consumer

Job Summary: Talent Zone Consultant is looking for an experienced Marketing Analytics Manager to drive data-led marketing decisions through customer, campaign and performance analytics. The ideal candidate should have strong expertise in marketing analytics, customer insights, campaign measurement, attribution and dashboarding.

Key Responsibilities

• Lead marketing analytics and performance measurement across campaigns and channels.
• Analyse customer behaviour, acquisition, retention and conversion trends.
• Develop dashboards and reports to track key marketing KPIs and ROI.
• Measure campaign effectiveness across digital, paid, email, social and other channels.
• Perform funnel, cohort, attribution and customer segmentation analysis.
• Provide actionable insights to Marketing, Sales and Business teams.
• Build forecasting and analytical models to support marketing and growth strategies.
• Identify opportunities to improve CAC, conversion rates, retention and marketing ROI.
• Collaborate with Data, BI, Product and Marketing teams to improve data quality and reporting.
• Present insights and recommendations to senior management.

Required Skills

• Marketing Analytics, Digital Marketing Analytics, Campaign Analytics, Customer Analytics, Marketing ROI, Performance Marketing, Customer Segmentation, Cohort Analysis, Funnel Analysis, Attribution Modeling, Conversion Analytics, Customer Acquisition, Customer Retention, CAC, LTV, A/B Testing, Data Visualization, Dashboarding, SQL, Power BI, Tableau, Google Analytics, GA4, Advanced Excel, Python, Statistical Analysis, Predictive Analytics, Business Intelligence, Stakeholder Management

Qualification: MBA Marketing / Analytics, Statistics, Economics, Engineering or equivalent preferred.

Experience 9 - 12 Years

Salary Not Disclosed

Industry Marketing / Advertising / PR / Media Planning

Qualification

Key Skills Marketing Analytics Digital Marketing Analytics Campaign Analytics Customer Analytics Marketing ROI Performance Marketing Customer Segmentation Cohort Analysis Funnel Analysis Attribution Modeling Conversion Analytics