Marketing Analyst

Utsav Group Of Commpanies; Mumbai; On-site; INR 1,800,000 - 3,200,000; Full time

Job summary

Utsav Group Of Commpanies in Mumbai seeks a Manager/Senior Manager Market Intelligence & Growth Strategy to identify new business and revenue opportunities within the advertising, media and entertainment ecosystem. You will dive into client profiles, analyze spending, audiences and competitors, and translate insights into compelling pitches, case studies and growth strategies for ad sales.

The role partners with sales and leadership to build a strong pipeline and drive revenue through strategic

Qualifications

• MBA/PGDM from premier B-school; IIM graduates preferred.
• 8+ years of experience in market intelligence, strategy or related fields in media/advertising/entertainment.
• Experience in client/category analysis, competitor analysis and market mapping.
• Strong presentation and storytelling skills with ability to create impactful case studies and pitches.

Responsibilities

• Market & Client Research: research clients, brands, products, marketing strategies and audiences.
• Opportunity Identification & Growth Strategy: identify opportunities, cross-sell and upsell potential.
• Ad Sales Strategy & Pitch Development: translate insights into advertising solutions and customised pitches.
• Entertainment & Media Ecosystem: stay updated on OTT, digital media, brands and partnerships.
• Business Development Support: build pipeline, prioritise high-potential brands and support pitches with research-backed recommendations.

Skills

Market Intelligence

Marketing Strategy

Growth Strategy

Business Strategy

Media Strategy

Advertising

Ad Sales Strategy

Brand Solutions

Consumer Insights

Consulting

Education

MBA/PGDM from premier B-school

IIM graduates preferred

Job description

Manager / Senior Manager Market Intelligence & Growth Strategy

Location: Mumbai
Company:

About the Role

We are looking for a highly analytical, strategic and commercially driven professional to identify new business and revenue opportunities within the advertising, media and entertainment ecosystem.

The ideal candidate should be able to take a deep dive into an existing or potential client, understand their business, industry, marketing spends, target audience, competitors and current advertising strategy, and use this research to identify opportunities for new business.

This role will play a critical part in supporting ad sales and business growth by converting market research and client intelligence into actionable ideas, case studies, sales opportunities and customised pitches.

Key Responsibilities

Market & Client Research

• Conduct in-depth research on existing and prospective clients, their businesses, brands, products, marketing strategies and target audiences.
• Analyse client categories, advertising spends, campaigns, media presence and potential areas of engagement.
• Conduct competitor analysis and benchmark brands against their industry peers.
• Track market trends, consumer behaviour, emerging categories and advertising opportunities.
• Develop detailed client profiles, market reports and case studies to support business and sales initiatives.

Opportunity Identification & Growth Strategy

• Identify potential business opportunities based on client and market research.
• Analyse existing clients to identify opportunities for cross-selling, upselling and expanding the business relationship.
• Identify similar brands, competitors and companies within relevant categories that can be approached for new business.
• Conduct market mapping to identify potential clients and unexplored revenue opportunities.
• Identify market gaps and develop strategic recommendations for business growth.

Ad Sales Strategy & Pitch Development

• Work closely with the sales and business development teams to understand client requirements and challenges.
• Translate market and client insights into innovative advertising and media solutions.
• Develop customised concepts, ideas and pitch strategies for prospective clients.
• Support the creation of client case studies, category reports, presentations and business proposals.
• Identify successful campaigns and industry best practices that can be adapted into new client opportunities.

Entertainment & Media Ecosystem

• Stay updated on developments across entertainment, media, digital platforms, OTT, content, brands and advertising.
• Identify opportunities for brand integrations, content partnerships, branded content and other innovative advertising solutions.
• Research emerging entertainment and consumer trends that can be converted into commercial opportunities.
• Build an understanding of relevant industry players, brands and potential partners.

Business Development Support

• Partner with the sales team to build a strong pipeline of potential clients.
• Identify and prioritise high-potential brands and categories for outreach.
• Provide strategic inputs before client meetings and pitches.
• Support leadership and sales teams with research-backed recommendations for new business opportunities.
• Track the outcome of ideas and pitches and identify learnings to strengthen future business strategies.

Candidate Profile

• MBA/PGDM from a premier B-school; IIM graduates preferred.
• 813 years of experience in one or more of the following areas:
  • Market Intelligence
  • Marketing Strategy
  • Growth Strategy
  • Business Strategy
  • Media Strategy
  • Advertising
  • Ad Sales Strategy
  • Brand Solutions
  • Consumer Insights
  • Consulting
• Experience in the media, advertising, entertainment, digital media or related industries will be strongly preferred.
• Strong ability to conduct independent research and convert findings into actionable business insights.
• Experience in client/category analysis, competitor analysis and market mapping.
• Ability to identify new business opportunities and support revenue growth.
• Strong understanding of advertising and brand marketing.
• Excellent presentation and storytelling skills with the ability to create impactful case studies and pitch decks.
• Commercially oriented with a strong understanding of how research can translate into revenue opport