Market Sales Representative

TeamLease; Varanasi, Nagpur District; On-site; INR 250,000 - 500,000; Full time

Job summary

TeamLease is seeking a field sales professional in Uttar Pradesh to promote automotive products to mechanics, retailers, and service centers. You will organize meets, trainings, and product demonstrations while gathering market insights for the sales team.

Key responsibilities include coordinating with distributors, supporting influencer-driven promotions, and ensuring product visibility in defined territories. Strong communication and MS Excel skills are essential for success.

Qualifications

• Experience in field sales or dealer coordination.
• Strong communication in local languages and trade lingo.
• Understanding of automotive aftermarket operations.

Responsibilities

• Implement loyalty program for retailers and mechanics.
• Visit mechanics, workshops, retailers, and service centers to promote products.
• Organize mechanic meets, training programs, and product demonstrations.
• Collect market feedback and share with sales team.
• Support secondary sales via influencer activities.
• Coordinate with distributors/dealers for availability and visibility.
• Assist in demand generation and stock planning via influencer campaigns.
• Ensure merchandising and display at workshops and outlets.
• Support marketing events, product launches, and roadshows.
• Maintain daily activity reports and feedback records.
• Report on competitor activity and pricing trends.

Skills

Communication

Automotive knowledge

Influencing

MS Excel

Job description

Key Responsibilities:

Market Development & Influencer Engagement

• Implement the loyalty program of company for retailers and mechanics.
• Conduct regular visits to mechanics, workshops, retailers, and service centres to promote products and build brand loyalty.
• Organize mechanic meets, retailer training programs, and product demonstrations to enhance product understanding and preference.
• Collect and share market feedback, competitor information, and customer insights with the sales team.
• Support secondary sales through influencer-based product promotion and brand advocacy.

Dealer & Distributor Support

• Coordinate with distributors and dealers to ensure availability and visibility of products in the assigned territory.
• Assist in demand generation and secondary sales pull through influencer activities.
• Monitor product movement and provide field intelligence for stock planning.

Brand Visibility & Promotion

• Ensure merchandising and display of company products at workshops, garages, and retail outlets.
• Execute local promotional campaigns, brand awareness drives, and mechanic incentive programs.

Support marketing events, product launches, and roadshows organized by the company.

Reporting & Documentation

• Maintain daily activity reports, visit logs, and feedback records.
• Share competitor activity reports, pricing trends, and field insights with the Area Sales Manager.
• Track and report the effectiveness of promotional activities and field campaigns.

  Key Skills & Competencies:

  • Strong communication skills in local languages as per geography and trade lingo for long lasting business relationship.
  • Good understanding of automotive components and aftermarket operations.
  • Influencing ability with mechanics, retailers, and trade partners.
  • Self-motivated with strong field orientation and customer focus.
  • Basic knowledge of MS Excel / mobile reporting tools.