Market Sales Representative

TeamLease; Bengaluru; On-site; INR 400,000 - 660,000; Full time

Job summary

TeamLease in Bengaluru, Karnataka seeks a Field Sales Executive to implement loyalty programs for retailers and mechanics, visit workshops, organize meets, and promote products to build brand loyalty.

You will coordinate with distributors, support secondary sales through influencer activities, ensure product visibility at workshops and outlets, and help with stock planning and market feedback.

Qualifications

• Strong communication in local languages and trade lingo for long lasting business relationships.
• Good understanding of automotive components and aftermarket operations.
• Influencing ability with mechanics, retailers, and trade partners.
• Self-motivated with strong field orientation and customer focus.
• Basic knowledge of MS Excel and mobile reporting tools.

Responsibilities

• Implement the loyalty program of company for retailers and mechanics.
• Conduct regular visits to mechanics, workshops, retailers, and service centres to promote products and build brand loyalty.
• Organize mechanic meets, retailer training programs, and product demonstrations to enhance product understanding and preference.
• Collect and share market feedback, competitor information, and customer insights with the sales team.
• Support secondary sales through influencer-based product promotion and brand advocacy.

Skills

Strong communication

Automotive knowledge

Influencing ability

Field orientation

MS Excel / mobile reporting

Tools

MS Excel

Job description

Key Responsibilities:

• Implement the loyalty program of company for retailers and mechanics.


• Conduct regular visits to mechanics, workshops, retailers, and service centres to promote products and build brand loyalty.


• Organize mechanic meets, retailer training programs, and product demonstrations to enhance product understanding and preference.


• Collect and share market feedback, competitor information, and customer insights with the sales team.


• Support secondary sales through influencer-based product promotion and brand advocacy.

Dealer & Distributor Support

• Coordinate with distributors and dealers to ensure availability and visibility of products in the assigned territory.


• Assist in demand generation and secondary sales pull through influencer activities.


• Monitor product movement and provide field intelligence for stock planning.

Brand Visibility & Promotion

• Ensure merchandising and display of company products at workshops, garages, and retail outlets.


• Execute local promotional campaigns, brand awareness drives, and mechanic incentive programs.


• Support marketing events, product launches, and roadshows organized by the company.

Reporting & Documentation

• Maintain daily activity reports, visit logs, and feedback records.


• Share competitor activity reports, pricing trends, and field insights with the Area Sales Manager.


• Track and report the effectiveness of promotional activities and field campaigns.

Key Skills & Competencies:

• Strong communication skills in local languages as per geography and trade lingo for long lasting business relationship.


• Good understanding of automotive components and aftermarket operations.


• Influencing ability with mechanics, retailers, and trade partners.


• Self-motivated with strong field orientation and customer focus.


• Basic knowledge of MS Excel / mobile reporting tools.