Market Research Trainee

Softive Technologies Pvt. Ltd.; Bengaluru; On-site; INR 133,920 - 200,880; Part time

Job summary

Softive Technologies Pvt. Ltd. in Bangalore is seeking a proactive Market Research Trainee to support the Business Development team in identifying potential clients, IT project opportunities, and market trends.

This 12-month internship is open to fresh graduates (BBA) or MBA pass outs with a focus on marketing and sales. MBA-Marketing candidates will be preferred. You will conduct market research, build prospect databases, and assist in outreach efforts.

Qualifications

• Fresh graduates (BBA) or MBA pass outs interested in marketing and sales.
• MBA-Marketing candidates will be preferred.
• Strong written and verbal communication skills.
• Proficient in Microsoft Excel and PowerPoint.

Responsibilities

• Conduct market research to identify potential clients across industries.
• Identify decision-makers (CTOs, CIOs, Procurement Heads) via networks and sources.
• Build and maintain a database of prospects with accurate contact information.
• Research industry trends, competitor offerings, and emerging technologies.
• Identify upcoming IT projects and digital transformation initiatives.
• Prepare research reports, insights, and presentations for the BD team.
• Support the BDM team in preparing client lists for outreach campaigns.
• Maintain research data in Excel, CRM, or internal tracking tools.
• Knowledge of ZoomInfo, Apollo or Lusha is an added advantage.

Skills

Market research

Data analysis

Excel

PowerPoint

CRM knowledge

Education

MBA in Marketing

BBA

Tools

ZoomInfo

Apollo

Lusha

Job description

Position : Market Research Trainee

Location : Bangalore (Work from Office)

Duration : 12 months

Department : Business Development / Sales

Notice : Immediate - 15 Days

About : Softive Technologies, established in Year 2016 partners with product and engineering teams to strengthen quality culture and eliminate tech debt. We ensure stable, high-performing applications through proactive testing and continuous improvement.

About the Role

We are looking for a proactive and detail-oriented Market Research Trainee to support our Business Development team in identifying potential clients, IT project opportunities, and market trends. The intern will play a key role in generating business intelligence that helps expand our client base and drive strategic growth.

This is an opportunity for fresh graduates (BBA), MBA pass outs interested in marketing and sales. MBA-Marketing candidates will be preferred for this role.

Key Responsibilities

• Conduct market research to identify potential clients across various industries.
• Identify decision-makers (CTOs, CIOs, Procurement Heads, etc.) using professional networking platforms and public sources.
• Build and maintain a database of prospects with accurate contact information.
• Research industry trends, competitor offerings, and emerging technologies.
• Identify upcoming IT projects, digital transformation initiatives, and outsourcing opportunities.
• Prepare research reports, market insights, and presentations for the Business Development team.
• Support the BDM team in preparing client lists for outreach campaigns.
• Maintain research data in Excel, CRM, or other internal tracking tools.
• Knowledge of tools like ZoomInfo, Appollo or Lusha it would be added advantage.

Required Skills

• Good internet research and analytical skills.
• Strong written and verbal communication.
• Ability to organize and interpret large amounts of information.
• Good knowledge of Microsoft Excel and PowerPoint.

Desired Qualities

• Curious and eager to learn
• Self-motivated
• Professional communication skills
• Team player with a positive attitude.
• Ability to handle confidential business information responsibly.