Market Research & Digital Campaign Specialist

Zoho; Chennai District; On-site; INR 600,000 - 1,200,000; Full time

Job summary

Kavi Software Technologies Private Limited is seeking a Market Research & Digital Campaign Specialist to support market research, demand generation, digital campaigns, content marketing, and B2B lead-generation across industries.

The role combines market intelligence, account research, LinkedIn prospecting, campaign execution, content planning, and analytics to drive growth and sales development. MBA with 2–5 years in relevant fields is preferred.

Qualifications

• MBA with 2–5 years of experience in Marketing, Demand Generation, Market Research, Digital Marketing, Inside Sales, or a related B2B function.
• Strong research, analytical, communication, and content-writing skills.
• Comfortable working with LinkedIn, Sales Navigator, and digital prospecting platforms.
• Understanding of B2B marketing, lead-generation, ABM, and digital campaigns.
• Strong attention to detail and ability to manage multiple campaigns and priorities.
• Ability to translate research and market intelligence into actionable marketing and sales insights.
• Comfortable working with cross-functional and leadership teams.
• Interest in technology, AI, data, digital transformation, and B2B services is a plus.

Responsibilities

• Conduct market, industry, competitor, and company research to identify market opportunities and trends.
• Build target accounts and executive lists using LinkedIn and Sales Navigator (C-suite, VP, Director).
• Prioritize accounts by geography, industry, size, triggers, and capabilities.
• Plan and execute LinkedIn prospecting and digital lead-generation campaigns with tracking.
• Develop persona-specific messaging and outreach sequences based on business priorities.
• Generate and qualify B2B leads by identifying prospects, buying signals, and needs.
• Provide actionable prospect intelligence to Sales/BD teams.
• Track campaign performance across outreach, responses, and leads.

Skills

MBA

Marketing

Demand Generation

Market Research

Digital Marketing

Inside Sales

B2B

Content Writing

LinkedIn

Sales Navigator

Education

MBA

Tools

LinkedIn

Sales Navigator

ChatGPT

Claude

Gemini

Job description

Kavi Software Technologies Private Limited | Full time

Market Research & Digital Campaign Specialist

Market Research & Digital Campaign Specialist

Role Overview

Responsible for supporting Kavi India and Kavi Global’s market research, demand generation, digital campaigns, content marketing, and B2B lead-generation initiatives across multiple industries.

The role combines market intelligence, account research, LinkedIn prospecting, campaign execution, content planning, and marketing analytics to support business growth and sales development.

Key Responsibilities

• Conduct market, industry, competitor, and company research to identify market opportunities, business trends, and potential accounts.
• Research and build target-account and executive lists using LinkedIn and Sales Navigator, focusing on C-suite, VP, and Director-level decision-makers.
• Identify and prioritize accounts based on industry, company size, geography, business triggers, technology initiatives, and Kavi’s service capabilities.
• Plan and execute LinkedIn prospecting and digital lead-generation campaigns, including targeting, messaging, follow-ups, and campaign tracking.
• Develop persona-specific messaging and outreach sequences based on industry challenges, business priorities, and relevant Kavi capabilities.
• Generate, research, and qualify B2B leads by identifying relevant prospects, buying signals, business needs, and engagement indicators.
• Provide actionable prospect and account intelligence to Sales and Business Development teams.
• Track campaign performance across outreach activity, connection acceptance, responses, qualified leads, meetings, and follow-ups.
• Analyze campaign results and recommend improvements to targeting, messaging, industries, personas, and campaign strategy.
• Support Account-Based Marketing (ABM) and client-expansion initiatives by identifying decision- makers, business units, initiatives, and cross-sell opportunities.
• Support GTM and demand-generation initiatives through industry research, account intelligence, campaign planning, and market opportunity analysis.
• Plan and manage monthly social media content calendars for Kavi India and Kavi Global, aligned with business priorities, industry trends, campaigns, events, services, and company initiatives.
• Research, write, and coordinate LinkedIn posts, blogs, articles, event promotions, campaign content, and industry-focused content.
• Coordinate with internal teams to gather business insights, success stories, case studies, events, and subject-matter expertise for content development.
• Work closely with Marketing, Sales, Business Development, Presales, Delivery, and Leadership teams to align campaigns and content with business objectives.
• Maintain accurate campaign trackers, prospect databases, research reports, content calendars, and marketing performance reports using Excel and Google Sheets.
• Use AI-assisted tools such as ChatGPT, Claude, and Gemini for research, content ideation, campaign planning, data analysis, and messaging refinement.

Key Areas

Market Research | Account Research | Executive Research | B2B Lead Generation | Digital

Campaign Analytics | Demand Generation | GTM Research | Content Planning | Social Media

Content | Content Writing | Marketing Analytics | Marketing Reporting

Tools

Tools

Preferred Profile

• MBA with 2–5 years of experience in Marketing, Demand Generation, Market Research, Digital Marketing, Inside Sales, or a related B2B function.
• Strong research, analytical, communication, and content-writing skills.
• Comfortable working with LinkedIn, Sales Navigator, and digital prospecting platforms.
• Understanding of B2B marketing, lead-generation, ABM, and digital campaigns.
• Strong attention to detail and ability to manage multiple campaigns and priorities.
• Ability to translate research and market intelligence into actionable marketing and sales insights.
• Comfortable working with cross-functional and leadership teams.
• Interest in technology, AI, data, digital transformation, and B2B services is a plus.